Personal Care: Deciem 🍁

Name: Deciem

Products: Skincare and beauty

Manufactured in: Canada

Where to buy: Toronto, Mississauga, Vancouver and worldwide


Canadian owned: Yes (though US giant Estee Lauder owns 28%)

Since launching in 2013, Deciem has grown explosively around the world. They have 10 different product lines and a CEO who describes himself as “screwed up” and goes by the title “Worker”. Their “The Ordinary” line has drawn huge attention for its quality at extremely affordable prices.

They source their raw materials from around the world and are owned 28% by Estee Lauder.