We’re a digital marketing agency that helps small to mid-sized businesses get more customers through channels like Search Engine Optimization (SEO), Social Media, Search Engine Marketing, and responsive web development.
Tell us about yourself?
I’ve always been interested in marketing and advertising and started at the parent company, Lombardi Publishing Corp., as a junior copywriter in 1997. Since then, I’ve helped grow and start different companies, including Numero Uno Web Solutions in 2012. I’ve been actively running the company since 2017. I’ve always had a passion for creative projects and love watching ideas turn into businesses.
If you could go back in time a year or two, what piece of advice would you give yourself?
Promote yourself and your company more. Stop being “the man behind the curtain”.
What problem does your business solve?
We help SMBs get more customers by enhancing their online presence with Search Engine Optimization, Social Media Optimization, web development and design, and paid ad campaigns on the social and search networks.
What is the inspiration behind your business?
We started as the digital marketing department of Lombardi Publishing. We were able to grow that business online with our online strategies. So we thought, “If we can do it for us, why not try to help other businesses too?” And the rest is history.
What is your magic sauce?
Our experience in content marketing. We’ve been publishing content since 1986. We know the power of great content and how it can attract business. We don’t use AI for our writing or editing. We have real, in-house writers and editors who take the time and care to learn about our client’s businesses to help craft engaging web content to help attract more customers.
What is the plan for the next 5 years? What do you want to achieve?
I’d like to see the company get into the next tier of clients. Right now, our focus is on SMBs and some solo-preneurs. I would like to see us get bigger clients. I also want to turn our web presence into one of the top go-to resources for business and digital marketing advice.
What is the biggest challenge you’ve faced so far?
The current economic climate hasn’t helped. A lot of SMBs are squeezed right now, and marketing is usually the first cut. The other challenge is setting client expectations. SEO isn’t a quick fix. It’s a long-term, consistent strategy that needs to be nurtured, adjusted, and continually monitored and improved. Some clients think that when we start SEO, they can do it for two months and turn it off. Not the case.