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Alex King-Harris

YogiTunes is an innovative streaming music service that delivers high-quality, independent soundtracks ideal for yoga, meditation, massage, and other healing arts practices. Distinguishing itself from traditional music platforms, YogiTunes works directly with independent artists and record labels, fostering a fair trade business model that fundamentally reimagines music’s value proposition. This is achieved by bundling rights, allowing professionals and businesses to legally use music for content creation and to enhance their in-person services in venues such as yoga studios or massage clinics.

Additionally, YogiTunes is live stream friendly, offering excellent royalty-free background music suitable for live classes streamed via Zoom, YouTube, Facebook, Instagram, and more. The service also covers public performance rights for physical businesses in the United States.

Accessible through web, iOS, and Android platforms, YogiTunes offers flexible subscription plans to cater to individuals, professionals, and businesses with multiple employees.

Tell us about yourself?

Sure, I’d be happy to answer that. My fascination with computers and technology, coupled with my passion for embodiment work, has been a constant thread throughout my life. This has been integral to my journey as an artist and entrepreneur in the transformational music field.

I’m well-known around the world for creating immersive sonic environments, blending original studio music with live electronic elements. This results in a versatile fusion of instruments, vocals, harmonic overtone singing, improvised prayers, and DJ techniques. The goal is always to facilitate mindful and embodied experiences, whether it’s in an intimate yoga studio or a grand festival setting.

My experience spans over 25 years in music production. I’ve been part of renowned projects like Desert Dwellers, Shamans Dream, and Liquid Bloom, and I have collaborated with Six Degrees Records. This has given me the opportunity to work with some of the best healing arts facilitators around the globe. Additionally, I also facilitate vocal journeys, using mindfulness techniques to help individuals discover the true beauty of their voice.

All of this work has been instrumental in shaping my role as the CEO and co-founder of, a platform that is very close to my heart.

My educational background includes a degree in Jazz, Classical, and Ethnic Music from Vancouver Island University, a credential that complements my extensive experience. Over the years, I’ve had many amazing teachers who have contributed to my growth in this field.

In essence, my journey into the transformative music industry has been driven by a deep love for technology and a desire to create experiences that promote mindfulness and wellness. My role at YogiTunes feels like a natural extension of that passion, allowing me to provide a service that enhances the experiences of yoga practitioners and healing arts enthusiasts worldwide.

If you could go back in time a year or two, what piece of advice would you give yourself?

Spend less time worrying about the stresses of managing a startup and more time taking care of myself and connecting to/getting feedback from our customers.

What problem does your business solve?

We offer a meticulously curated and fully licensed selection of music tailored for healing arts professionals. Our service aims to equip these professionals with a legal and contextually suitable music source that can augment the services they provide to their clients, thereby enriching the overall client experience.

What is the inspiration behind your business?

Two decades ago, I found myself at the heart of a dynamic community in Los Angeles, where the worlds of yoga and music were converging, giving birth to a novel and energetic branch of an art form with roots going back millennia. This position uniquely empowered me to build connections among yoga teachers and musicians who were innovating and reshaping yoga practices by merging them with music. Consequently, many instructors sought to masterfully integrate the two arts in a manner reflective of their yoga teaching expertise. We answered this call, offering our mastery and gaining global recognition for our ability to craft transformative soundscapes. Our unique offerings resonated beyond yoga, finding a home in various intentional, mindful modalities aimed at moving and healing the body.

What is your magic sauce?

I’m one of the best in the world at what I do. Through personal experience and countless hours of practice and devotion, I’ve learned how to pair music with states of healing within the body, which makes me very in demand from top healing arts professionals all over the world.

I’ve found that applying my understanding of vibration, frequency, healing, and transformation into a business environment has also helped me build an extremely nimble, inspired, devoted team of yoga/music enthusiasts who are just as passionate as I am about bringing this company’s vision into reality. So our working environment matches the healing capacity of the music we transmit into the world, which is vital for sustaining a healthy business and allowing it to adapt and grow in a very demanding and competitive landscape.

What is the plan for the next 5 years? What do you want to achieve?

We’re looking to refine, automate, and simplify parts of our business that don’t require humans doing repetitive work and inspire our team to get more creative, more engaged, and more in touch with the pulse of our global community of healers and change makers.

We intend to continue developing our user experience so that people really enjoy using our app and benefit from it in ways that continue to enhance their embodiment practices and their lifestyle.

It’s also likely that we’ll start offering a ‘royalty-free download service’ where users can purchase songs for use in post-production – creating videos that they can monetize in perpetuity, which is not something we currently offer, but get asked for a lot.

What is the biggest challenge you’ve faced so far?

Technology – the rate at which it changes and the cost of doing it in a way that stands up to people’s expectations.

How can people get involved?

They can visit our website,, and sign up for a free 30-day trial. If they’re not sure about that but want to get to know us, they can sign up for our newsletter 🙂