Nomad Cre8tive is an entirely remote team of fearless creatives that brings unparalleled passion and drive to every project to help brands exceed industry standards. We bridge the gap between traditional creative agencies and freelancers through a win-win structure that combines the best of both worlds: the freedom of freelancing and the reliability of an agency. We value work-life balance, choosing when, where, and how much we work. With a vast and growing roster of clients who trust Nomad Cre8tive to bring their brands’ vision to life, our reach goes from local to global and everything in between. We specialize in branding startups and re-branding small to mid-sized businesses.
Tell us about yourself?
I started my career in 2011 as a Graphic Designer, and over the years expanded my knowledge and skill set in the creative and marketing industry. I’ve had the opportunity to collaborate with many talented individuals during my school years and through my employment with other companies and agencies while also building a reputation as a freelancer.
In 2015, I lived in Bordeaux, France studying design. While there, I continued to freelance and took my work with me as I regularly travelled and visited new destinations. I loved the flexibility freelancing provided me and naturally fell in love with travel too.
In 2016, my then boyfriend, now husband, joined the RCAF as a pilot, and I knew my dreams of building my way up in a big city agency were no longer realistic given the nomadic lifestyle that was ahead of us… but that didn’t mean I still couldn’t achieve similar goals. Queue the entrepreneurial spark.
If you could go back in time a year or two, what piece of advice would you give yourself?
Trust the process. As much as success is due to hard work and dedication, it can also be a bit of a mind game. Your outlook on life has a lot to do with how successful you can become. By thinking big, not being afraid to fail, and taking risks, you are setting yourself up to continuously grow. Growth stems from your failures and experiences, so don’t hold back on your dreams and believe you can achieve whatever you set your mind to. As cliché as it may sound, our minds have a lot more power and influence on our lives than we realize. Trust yourself, trust the process, and keep taking steps toward achieving your dreams.
What problem does your business solve?
Nomad Cre8tive is a remote creative agency offering services in marketing, branding, graphic design, and social media. Our mission is to bridge the gap between traditional agencies and freelancers, providing teams of specialized remote creators to businesses locally and globally.
In direct alignment with my values, I created a business to suit my life and not the other way around, empowering others with the same dream.
At Nomad Cre8tive, we strive to provide clients with an agency-like experience without the overhead costs of a traditional in-house agency. By supporting mission-based brands and growing with them, our mindful, millennial team helps companies make a difference while realizing their goals across a sea of industries.
We produce excellent creative work for businesses, bringing value to their companies and empowering entrepreneurs by providing them with the tools and collateral they need to launch and seamlessly run their businesses.
We personally curate teams for all our clients based on their diverse industries and our team members’ individual experience. Our team is comprised of Canadian freelancers who work on a per-project basis. We aim to provide them with the freedom to determine when and where they work and on which projects. This brings an unparalleled passion and drive to every project.
What is the inspiration behind your business?
I formally launched Nomad Cre8tive in 2018 from a side hustle I started while working as a flight attendant in 2016 to satisfy my intense desire to innovate, create, and work from anywhere. This deviation proved invaluable, as I collected further evidence that I could successfully work from anywhere as a designer, even soaring 30,000ft above the ground. The open skies created space for my idea for Nomad Cre8tive to come forth into life, and while the passengers slept, I laid the groundwork for the business plan that would change how agencies operate for the better.
Having always seen myself as a leader, I wanted to have a positive impact on the creative industry and drive change, so I decided to take my career’s fate into my own hands, transforming my passion and creativity into a successful business. The concept of Nomad Cre8tive came from a personal desire of wanting to work from anywhere while combining my passions for design and travel. That quickly grew into so much more as I now have impacted over 50 freelancers’ lives and an increasing number of businesses each year.
What started as a dream of mine while working on an aircraft as an airline attendant has turned into an incredibly humbling reality.
What is your magic sauce?
I’m consistently striving to break the mould and change the agency culture. I want to rewrite the narrative of what an agency should look like and how it should work while forever empowering my diverse team of freelancers by giving them the freedom to do their best work. I believe that great work comes from passionate people, so as a leader, I felt it was important for me to create a workplace environment where people are excited to work on projects and not feel forced or unmotivated on assignments.
My efforts in improving the traditional agency structure start by providing flexible hours and realistic expectations to my team and clients. Having worked nine to five at agencies earlier in my career, I quickly realized this structure was not for me, and I was not alone. As a creator, I felt unmotivated most days, forced to work excessively long hours on projects that didn’t excite me whatsoever. Overtime was expected and not compensated for, and gratitude for a well-done job was not common. I was easily burnt out and uninspired and knew there was a better approach to building an agency and leading a team, putting balanced workplace values and sound business practices at the forefront.
Prioritizing people’s mental health and work-life balance has always been my number one priority. Being mindful that rest and doing things we love outside of work are necessary. This has been proven to be more productive than overworking. I practice this myself and encourage my team to do the same.
In the first few years of business, I rigorously searched for, hired, and led over 50 freelancers from all over Canada with different backgrounds and specializations. Diversification is important to me, and I ensure to provide every applicant with an equal opportunity to be a part of Nomad Cre8tive’s inspiring network. We are equally as welcoming to our clients, coming to us at different stages of their businesses. No business is too big or too small for us. We are happy to customize and adapt deliverables for each client.
This remote model is also environmentally friendly as it eliminates the need to commute and is completely digital and paperless, resulting in little to no carbon footprint.
Our excellent track record has brought in over 30 five-star Google Reviews, over 60 five-star Facebook Reviews, and over 35 Recommendations on LinkedIn has created trust amongst small local businesses as well as opened doors to larger brands and agencies, including DAVIDsTEA, CANNA Canada, Royal LePage, and Hikvision in our first few years in business.
What is the plan for the next 5 years? What do you want to achieve?
Since starting Nomad Cre8tive as a side hustle alone in 2018 to hiring my first freelancer in 2019, to building my team to over 50 in 2021, the business has evolved from a boutique branding agency to now a full-service marketing agency. The business has doubled in gross revenue each year since it launched and is on track to do the same this year. Though this achievement grows exceptionally more difficult to achieve, my goal is to build Nomad Cre8tive to a multi-million dollar corporation that positively impacts hundreds of businesses and entrepreneurs per year.
This year, we have made the decision to scale, and in that, we will be reinvesting back into the business in an effort to grow exponentially over the next five years.
What is the biggest challenge you’ve faced so far?
Having built such a large team was exciting and admirable to some, but as the business has evolved, so have our needs. We are now looking to lean out our team in order to better manage internal communication and ameliorate client experiences. Managing so many people proved to be challenging, especially as freelance schedules constantly changed from month to month and team members worked from all over the world. We now have a solid team of trustworthy Directors who essentially run the show and manage a smaller group of specialized freelancers. In this case, bigger wasn’t always better.
How can people get involved?
Feel free to visit our website, www.nomadcre8tive.com, and follow us on Instagram at @nomadcre8tive. You can also find us on LinkedIn, Facebook and Vimeo.