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Andrew Catalano

We are changing how the world understands biology. Students can see, interact, and understand everything from the very small to the very big through scientifically accurate 3D animations and visualizations.

Tell us about yourself?

My background is in biology research (Ph.D./postdoc). I realized there was so much information that we discovered that was not getting through to students via textbooks. We needed 1. a highly visual approach and 2. an integration of all of the available scientific data so students could see the whole picture. I founded Smart Biology with these objectives in mind.

If you could go back in time a year or two, what piece of advice would you give yourself?

I would tell myself to try to relax more during the weekend. 🙂

What problem does your business solve?

Smart Biology

We bridge the incredibly wide gap between what we know today about biology and what biology students are taught. Imagine using an old rotary phone today – that is what students are currently being exposed to.

What is the inspiration behind your business?

The molecules and macromolecules within cells are incredibly fascinating. I want to show everyone this amazing, unseeable world.

What is your magic sauce?

We are scientists, educators, and animators in one, and we are focused on integrating all available biological data into our products. No other person or group is solely dedicated to this.

What is the plan for the next 5 years? What do you want to achieve?

We want to add AR, VR, and AI to all of our products. We also want to expand to be able to cover other topics in biology as well.

What is the biggest challenge you’ve faced so far?

COVID-19. During the past few years, biology instructors were focused on getting their existing content online, with no time to look into adopting new products from us.

How can people get involved?

Please visit our website at for more information, or contact us at