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Anne Marie Joyce

Liberty Clothing values sustainability, quality, and timeless style. By choosing Liberty Clothing, you are making a conscious choice to support ethical practices and make a positive impact on the environment.

Tell us about yourself?

Anne Marie Joyce Liberty Clothing: A Tale of Style and Passion

  • Introduction: Anne Marie Joyce, the visionary behind Liberty Clothing, is a trailblazing entrepreneur and fashion enthusiast dedicated to weaving innovation and sustainability into the fabric of the fashion industry.
  • Early Life: Born and raised in Mississauga, Ontario, Anne Marie Joyce exhibited an early flair for design and a keen sense of style. Her passion for fashion was evident even in her formative years, setting the stage for a remarkable journey in the world of clothing and design.
  • The Inception of Liberty Clothing: In 1989, Anne Marie Joyce founded Liberty Clothing with a vision to create a brand that seamlessly merges fashion-forward aesthetics with a commitment to ethical and sustainable practices. The brand quickly gained recognition for its unique designs, quality craftsmanship, and a dedication to eco-friendly production methods. The market includes summer camps, North America, grocery, corporate, school, and direct-to-consumer through popups, bricks and mortar and online sales.
  • Design Philosophy:
    Anne Marie Joyce’s design philosophy revolves around durable materials, environmental practices, and timeless elegance. Liberty Clothing collections are known for their attention to detail, luxurious fabrics, and a harmonious blend of contemporary trends and classic styles.
  • Sustainability Initiatives:
    At the heart of Liberty Clothing is a commitment to sustainability. Anne Marie Joyce actively promotes ethical sourcing of materials, eco-friendly production processes, and fair labour practices. The brand strives to minimize its environmental footprint while contributing to positive social change within the fashion industry. Upcycling materials and garments and the use of hemp and organic fabrics that are locally made are at the core of our collections.
  • Awards and Recognition:
    Liberty Clothing has received accolades for its contribution to sustainable fashion and innovative design. Anne Marie Joyce’s leadership has been acknowledged through awards such as the RBC Women in Business award.
  • Legacy and Future Endeavors:
    As Liberty Clothing continues to thrive, Anne Marie Joyce remains dedicated to pushing the boundaries of fashion while championing environmental and social responsibility. The brand’s future endeavours may include collaborations with environmental organizations such as Water Keepers, Ocean Alliance, and many others.
  • Conclusion:
    Anne Marie Joyce Liberty Clothing stands as a testament to the fusion of style and conscience in the contemporary fashion landscape. Through her unwavering commitment to excellence and sustainability, Anne Marie Joyce has not only created a brand but a legacy that resonates with fashion-conscious consumers around the world.

If you could go back in time a year or two, what piece of advice would you give yourself?

We expanded into retail during the pandemic. Never underestimate the length of the closures.

What problem does your business solve?

Liberty offers locally made high-quality items. We are one of the very few that offer this in Canada. We also help brands with their merchandising needs by offering design, graphics, trending, manufacturing, and web-stores

What is the inspiration behind your business?

The business was inspired by the lack of variety and quality in the industry. Consumers want to make more conscious choices, but there are very few brands that offer this.

What is your magic sauce?

Our magic sauce is keeping ahead of the trends so the items that you buy are timeless and very much on the cutting edge of fashion in an elegant way.

What is the plan for the next 5 years? What do you want to achieve?

Our vision is to grow the brand both here in Canada and in the US and expand into Europe as well.

What is the biggest challenge you’ve faced so far?

Manufacturing in Canada is very challenging. There aren’t too many young people who want to work in the industry in a labour capacity. We struggle to find skilled labour and materials that are eco-friendly and durable.

How can people get involved?

We’d love to work with similar brands and merchants who put the environment first. We can be reached at