SolvedAF is consulting firm specializing in digital transformation and growth advisory. We’re on a mission to help organizations undergo transformative change that drives growth.
Tell us about yourself?
As a CPA, I started my career working at one of the big four accounting firms. As I gained experience, I began to gravitate to IT and took on more projects and roles that gave me an opportunity to gain experience in that area. Eventually, I was leading multi-million-dollar digital transformations and seeing how they could fuel growth for organizations.
If you could go back in time a year or two, what piece of advice would you give yourself?
Create stronger boundaries with yourself to protect your work-life balance in the transition to working from home during the pandemic. When you run your own business and your home becomes your office, it becomes too easy to lose the distinction between work time and downtime.
What problem does your business solve?
At SolvedAF, we’re focused on change. We’ve all heard that change is hard, but at SolvedAF, we believe it doesn’t have to be. In fact, change is necessary to thrive and grow. We help our clients undergo transformative change, guiding digital transformations and providing IT and growth advisory.
What is the inspiration behind your business?
I began my career working in consulting and professional services. Throughout those early experiences, I saw a strong link between the strength of a consulting team’s relationship with the client and the ultimate success of the engagement. As I moved into in-house roles, I saw firsthand the value of having consultants who became trusted advisors. I also saw how big of an impact it had when those people moved on, especially in the middle of an engagement. These experiences convinced me that it’s not enough for consultants to bring deep expertise. They also need to stay committed to their clients’ success by building those trusted relationships over time.
SolvedAF is a relationship-first consultancy. We have an unwavering commitment to fostering lasting relationships with our clients. These relationships enable us to develop a deep understanding of their businesses and offer a level of continuity that larger consulting firms, who experience higher turnover rates, simply can’t.
What is your magic sauce?
Without question, our magic sauce is our people. We’re a small team with a diverse skillset, brought together by deep expertise in our respective focus areas, an entrepreneurial spirit, and an unwavering commitment to our clients. I’m continually impressed by the level of interest each of our team members shows in learning about our clients’ businesses and the unique perspective and expertise they bring to every engagement.
What is the plan for the next 5 years? What do you want to achieve?
As an organization, growth is part of our DNA. My vision is to grow our business, introduce new ways to help our clients grow, and continue to support our team members in their individual growth. At a high level, our plan over the next five years is focused on four areas:
- Expand our services to create more value for our existing clients.
- Develop our existing team members and empower them to take on new challenges to meet their goals and support the firm’s growth.
- Grow our team with new skilled team members who share our passion for our clients.
- Diversify our client base to work with new industries and sectors with the aim of improving our resilience to market fluctuations.
What is the biggest challenge you’ve faced so far?
Like many small businesses providing professional services, we’ve struggled to be intentional about the clients we take on at times. Since building lasting relationships based on trust is at the core of the way we do business, we’ve really had to lean into defining the types of clients we want to work with and commit to saying no to those who don’t fit those criteria. Ultimately, it’s more important to us that we work with clients that we can partner with long-term than to simply keep busy.
How can people get involved?
If you’re a growth-focused organization ready to accelerate your business by undergoing a transformative change, we’d love to help! Let’s connect: hello@solvedaf.com