Reperformance is a fitness and lifestyle platform supporting anyone with technology and professional coaching.
Our vision is to disrupt the fitness and lifestyle industry by equipping everyone with the education and tools to achieve any health goals they desire.
At our core, we aim to empower and inspire.
Tell us about yourself?
Hi, my name is Callen Mcgibbon, and I’m from Ontario, Canada. I’m a strength and conditioning coach and fitness industry entrepreneur. Most of my success comes from training NHL hockey players like the Foligno brothers, Leon Draisaitl, and others. I’m also fortunate enough to have been the regional S&C for our Women’s National Hockey team and achieved two gold medals as a strength coach.
A true entrepreneur at heart, I have owned health food stores and training centers, and most recently, I co-founded a fitness software company that started in education, helping teachers educate kids on how to lift, be great movers, and love themselves. We are in three countries now and helping thousands of kids daily. We now offer a corporate wellness side of our platform and youth sport. Of course, all of this started from the back of my car!
The biggest influence for me is my mom. I grew up in a small trailer park just east of Barrie, Ontario. My mom always made being healthy a part of our lives. Either cross-country skiing, biking, or exercising, it was always around. To this day, I know that it was this environment that allowed me to be confident enough to believe in myself to achieve my goals.
If you could go back in time a year or two, what piece of advice would you give yourself?
Limiting beliefs will happen. Don’t give them more than five seconds of your time, then move on in a forward direction.
What problem does your business solve?
The entire fitness industry has a wonderful impact on humans. The current industry leaders say they are a proactive approach to your health, but they are not. When you dig into this, it is not set up in any way to actually educate people on how to be healthy, how to design a workout plan, how to build your own nutrition plan, etc.
We aim to solve the feeling of not knowing what to do by focusing on the education of health so humans are equipped with the confidence, competency, and capacity to achieve any health goals they desire on their own.
What is the inspiration behind your business?
The inspiration behind the business is knowing what education in fitness has done for me and seeing the impact it has had on those around me for the last 20 years. I want that energy and vibrancy for everyone.
What is your magic sauce?
What makes us unique is I’m not a computer engineer or computer person in any way. I achieved the highest level you can in my space, strength, and conditioning even got some Olympic gold medals along the way. What I learned when I helped build these humans is a system that allows for constant progression with realistic, in-context performance goals.
I have taken this system and built a technology on top of it. This technology works with people exactly where they are currently and designs programs for them specifically, all while using the framework of education to ensure people develop that knowledge and metrics.
What is the plan for the next 5 years? What do you want to achieve?
The next five years? Have 1,000,000 students on our education platform and 1,000,000 employees.
What do we want to achieve? We want to create a massive surge in the demand for fitness centres across Canada.
The vision? Decrease the negative impacts on mental health from people feeling insecure about themselves.
What is the biggest challenge you’ve faced so far?
Very funny. Is there just supposed to be one big challenge?! When you enter a market with a new way of looking at solving a problem, you have to educate the customer. In today’s time, you have so many competing things for someone’s attention, so if your “thing” requires time to unpack and learn, it is very challenging to acquire your target customer’s focus.
Our education division has been extremely challenging. In Canada, physical education is horribly underfunded. This makes zero sense because all our news shows talk about the state of our healthcare system. If our leaders could just slow down and focus, we could invest fractions of the dollars it takes to support hospital demands and invest that in physical education. We wouldn’t have the demands we have on healthcare now.
How can people get involved?
I’m grateful for the opportunity to share our story with Made in CA. Anyone who works in education or employee health and wellness and has questions, feel free to reach out to us.
Keep smiling. It’s contagious!