Casey Binkley

Helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks, acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Brands can view their real-time dashboard to see when, where, and who saw their message and track their ROI. They can then build relevant audiences and reach them again on their mobile devices, increasing overall effectiveness far beyond what traditional OOH can offer.

Tell us about yourself?

Movia

Casey Binkley is the current founder and CEO of Movia, a marketing company which specializes in pairing OOH advertising with technology in order to help brands maximize their advertising results. Prior to Movia, Casey was using his entrepreneurial background to identify opportunities and help bring his business ideas to life. He was the co-founder of Axle Plastic Inc., a home-brewing equipment supply company. Before that, Casey was Team Leader and Assistant Sales Manager for a team of 50 individuals and was an original founder of Ready Set Recycle, whose mission is to divert small electronics to responsible recycling streams.

Casey earned his bachelor’s degree in Management, Entrepreneurship/Entrepreneurial Studies from Dalhousie University and is an AngelPad-certified Entrepreneur. Casey has volunteered at AdClub and MarketYourHealth and is passionate about incorporating environmental responsibility into every one of his projects.

If you could go back in time a year or two, what piece of advice would you give yourself?

Spend more time ensuring new employees are a good fit and nurture their development.

What problem does your business solve?

We enable traditional OOH advertising to have real-time measurement, analytics, and online retargeting, so there is accountability and optimization across the media spend.

What is the inspiration behind your business?

Wanting to create value for brands, logistics companies, and our team by utilizing an underutilized but premium asset.

What is your magic sauce?

Movia

Our Patented Analytics and Retargeting Technology. Movia installs tracking and Wi-Fi collecting devices onto trucks, acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Brands can view their real-time dashboard to see when, where, and who saw their message and track their ROI. They can then build relevant audiences and reach them again on their mobile devices, increasing overall effectiveness far beyond what traditional OOH can offer.

Read More at: www.movia.media/analytics/

What is the plan for the next 5 years? What do you want to achieve?

  1. Help brands achieve extraordinary results
  2. Scale and Expand
  3. Help other moving OOH fleets become digitalized

What is the biggest challenge you’ve faced so far?

Hiring and finding the high achievers. Being a scaling start-up, it’s important to have a team that is passionate, dedicated, and excited to help push the boundaries of driving the business forward. We have an amazing team and can’t afford to have average achievers join. If you are passionate and interested in what we are doing, please reach out!

How can people get involved?

Email is best: [email protected]