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Charles Tonna

Founded in 1976, Buskro has evolved into an industry leader in the design and manufacture of high-quality monochrome and colour digital printing solutions for the commercial print, packaging, card personalization, and labelling markets. Recent advances in complementary RFID reading and writing technology have expanded our product range to meet both legacy and evolving personalization trends. Innovation is the key to everything we produce. Our approach to implementing the latest technologies, combined with an open architecture and careful consideration of incorporating these new technologies into legacy products, allows our products to meet current customer needs and adapt to future possibilities. Buskro equipment features heavy-duty construction from top to bottom, with design details that promote years of trouble-free operation.

Tell us about yourself?

As a lifelong learner and Durham College – Operations Management graduate, I love manufacturing. My father worked in manufacturing for his entire career, and my passion is to create manufacturing teams who love what they do in a caring and rewarding environment so that the Canadian manufacturing sector can continue to thrive and provide opportunities for generations to come. I have worked in Canadian manufacturing for Leading Canadian manufacturers (Bombardier, Celestica, Creation Technologies, to mention a few) for over 25 years.

Charles brings a passion to enrich partnerships, best practices, and people development while keeping business simple by focusing on vulnerability, transparency, and collaborative growth. With over 25 years of experience in the manufacturing sector with OEMs and CMs alike, Charles has enjoyed both customer and supplier-facing roles within supply chain, operations, account management, customer growth, strategy, and executive leadership. Charles’ leadership is influenced by several avenues, including work experience and his favourite authors, including Stephen Covey, Jim Collins, and Patrick Lencioni.

If you could go back in time a year or two, what piece of advice would you give yourself?

Do things sooner. Trust your gut and make “it” happen. You get “it”…

What problem does your business solve?

Welcome to Buskro.com, your trusted source for high-speed variable data imaging solutions. Buskro provides cutting-edge technologies specifically designed to maximize profits in several industries, such as card personalization, RFID encoding, variable label printing, packaging, direct mail, and commercial printing.

Our commitment to innovation has produced solutions that have not only set the standard but raised the bar for over 40 years. That’s why at Buskro, we are proud to say our products are “built for today and designed for tomorrow”.

What is the inspiration behind your business?

Our people. We have the privilege to lead a team of wonderful people, which gives us the opportunity to serve many families in the Durham Region. We take this responsibility very seriously, and not a day goes by when we are not making decisions without putting our people first.

Working with Buskro’s global network of distribution and OEM partners and offering products that can be configured to adapt to local market conditions and languages, we take pride in providing quality service and support throughout the world for all of our products, including our legacy technologies. When you need the most innovative digital imaging equipment, the highest quality transport systems, powerful system control, or the ability to integrate with complimentary products, Buskro has a solution that is right for your production requirements.

What is your magic sauce?

We do what’s right. We pride ourselves on high-quality materials in our products, tied in with industry-leading software.

What is the plan for the next 5 years? What do you want to achieve?

Growth, new product development, and our plans suggest increased needs in the packaging and tracking space, along with adding reading/ programming of microchips/RFIDs embedded in the printing space.

We are a dynamic player in the inkjet space, specializing in customized solutions. Our expertise spans the creation, design, and service of inkjet equipment, catering to diverse industry needs. With a strong focus on innovation and customer satisfaction, we’re dedicated to shaping the future of printing technology worldwide. Let us be your partner in building, customizing, and providing smart printing solutions for your business.

What is the biggest challenge you’ve faced so far?

The global supply chain crisis. Lead times still have not normalized, and this has increased inventory carrying costs and lead times.

How can people get involved?

Customers of all sizes are integrating Buskro equipment in a wide variety of applications. When you consider your special needs, the ones you face today and the ones you expect tomorrow, then compare the total Buskro package: price, value, innovation, quality, flexibility, versatility, durability, upgradeability, service, and support, Buskro is hard to beat. For more information, contact Charles Tonna, CEO, at ctonna@buskro.com, or Roy Kropman, SVP Direct Technical Sales & Technology, at rkropman@buskro.com, or any of our dealers/salespeople which can be found at www.buskro.com.