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Dominic Dubé

Evive Nutrition is an innovative nutrition brand whose antioxidant-packed, time-saving, and satisfyingly delicious blender-free smoothies have raised the standard for budget-friendly, ready-to-go meals. Starring organic fruits and veggies, superfoods, and plant-based proteins, the brand’s smoothies and meal cubes are purposefully designed to promote physical and psychological health, with each combination tested and approved by nutritionists. Evive’s commitment to health extends to that of the planet, with its “Plant a Tree” initiative supporting an overarching goal to obtain carbon-neutral certification by 2023. The brand expanded quickly across Canada and the U.S. in part due to a successful appearance on Dragon’s Den that resulted in offers from all five investors and a final agreement exceeding the initial pitch.

Tell us about yourself?

My partner, Claudia Poulin, and I are the co-founders of Evive Nutrition. We recently had a son together, Louam. We started Evive to make healthy eating accessible and available to everyone. Time and money should not be an obstacle to eating healthily. My goal for the company is to promote healthy eating and reduce our ecological footprint. Since launching our blender-free smoothies, we’ve built our business and brand, alongside 40 employees, by continuously evolving and adding new products and creating new recipes that can be enjoyed by all. We have also kick-started the “Plant a Tree” initiative in the hopes that Evive will obtain a carbon-neutral certification by 2023. With an active and growing online presence, we hope to inspire others to want to be healthier and live to their fullest potential without having to sacrifice in the process.

If you could go back in time a year or two, what piece of advice would you give yourself?

Take your time! It’s not as much of a sprint as I thought.

What problem does your business solve?

Evive Nutrition

Evive strives to make healthy eating accessible and affordable to everyone. By providing blender-free smoothies and meals and snacks that are vegan, healthy, and certified organic, we’re making it incredibly easy and time efficient for families and busy individuals to still get nutritious and delicious meals throughout the day.

What is the inspiration behind your business?

Our inspiration to start the business was really to share our invention with the world and help make it a better place. Healthy eating should be accessible to everyone. We firmly believe in building a community around us that serves to help each other grow and succeed.

What is your magic sauce?

What skyrocketed our smoothies to popularity is how easy, delicious, and nutritious they are. Even if you don’t have a blender, you can enjoy a great smoothie in mere minutes with minimal preparation. We also have an extensive line of flavours and blends to suit all needs and preferences. Those who are more active can benefit from our protein line. We have smoothies that are high in fibre – an often neglected nutrient – for those who want a greater intake. We have something for everyone.

What is the plan for the next 5 years? What do you want to achieve?

We want to be a certified B Corp business by 2023. We also want to further our goals to build more Evive forests and to restore our lands. We’d love to expand Evive beyond North America (Canada and U.S.) and hope to launch in Europe in the next five years while continuing to create more innovative vegan products for our community.

What is the biggest challenge you’ve faced so far?

The biggest challenge was making the products. We were the first company to ever come up with smoothie cubes made from raw fruits, veggies, and vegan protein. Making those cubes took us many iterations – until we created our smoothie wheel. The convenient packaging makes production and product usage much easier.

How can people get involved?

Whether you’re looking to just chat with us, leave us feedback, or have a cool recipe idea – we’re always open! The best way to reach us is through our website: