Fitness Industry Statistics in Canada

When the COVID-19 pandemic forced people to stay at home, fitness facilities were some of the hardest hit businesses in Canada as well as globally. But while physical facilities suffered during the pandemic, the markets for home exercise equipment and digital fitness products grew.

The lockdown measures have been relaxed for a long time now, so how is the fitness industry looking after the pandemic? Have people returned to exercise at gyms and other fitness facilities or have they continued to exercise in private?

This article includes information on Canadian fitness habits and obstacles to exercise in Canada together with industry statistics of the physical and digital fitness markets.

All figures, unless otherwise stated, are in Canadian dollars.

Fitness Industry Statistics for Canadians

• The global health and fitness industry is worth around $6.3 trillion. 
• The Canadian market for gyms and heath & fitness clubs was around $5.8 billion in 2025. 
• 60% of Canadians say they do at least 30 minutes of exercise every day, with only 6% saying they get no physical exercise at all.
• 75% of Canadians say finding the time to exercise is their biggest obstacle to being more physically active.
• 22% of Canadians say they dislike working out and 29% admit they are too lazy to exercise regularly.
• 73% of Canadians say they prefer to exercise on their own rather than in a gym or group setting.
• Around 21% of Canadians had a gym membership in 2025.
• Ontario has the most fitness establishments in Canada with over 1,700 health and fitness facilities in the province.

Global fitness industry

Globally, the health and fitness industry is worth around $6.3 trillion. The personal care and beauty sector is the largest sector in the industry and amounts to $1.2 trillion. The fitness, mind, and body sector is worth $780 billion, while the workplace wellness sector is worth $62.9 billion.

How active are Canadians?

According to Ipsos, 40% of Canadians aged 25-64 say they do less than thirty minutes of physical activity per day, while 6% of Canadians get no exercise at all. 37% of Canadians exercise for 30-59 minutes every day, while 8% say they are physically active for over two hours each day.

On average, people in Quebec get the least exercise, with 64% of the population in the province getting less than 30 minutes of exercise per day.

Obstacles to exercising more

The survey revealed that the biggest reason for not exercising is finding the time, with 75% of the respondents naming the lack of time as their biggest obstacle. 29% of the overall respondents admitted laziness stopped them from being physically active. The age group that was most likely to not get enough exercise because of laziness was the 25-34 age group where 42% of the respondents said they were not physically fit because they were lazy.

22% of the people taking part in the survey said they simply dislike working out and 9% said they would exercise more, but needed help to work out. A further 9% said they needed someone to motivate them but didn’t have anyone to exercise with.

Canadians prefer to exercise alone and from home

73% of Canadians say they prefer to exercise on their own. However, 64% of the respondents said that exercising with other people is a great motivator. The residents of British Columbia are most likely to work with someone or in a group with only 32% saying they prefer to work out alone.

77% of Canadians say they prefer the convenience of exercising from home, while 70% say they would exercise more if they could do it from home. This, together with more time spent at home, could explain why many Canadians said they were getting more exercise during the pandemic.

What is the fitness industry worth in Canada?

Because of the stay‑at‑home orders during the COVID‑19 pandemic, the fitness industry experienced a 32.45% decline in revenue in 2020. By the end of 2021, the industry was projected to rebound to 0.55% pre‑pandemic levels. The hardest hit were the fitness facilities, which have also been the slowest to recover with revenues in 2021 still down by 22.5% compared to 2019.

In 2024, the fitness and recreational sports centre industry in Canada posted the largest increase in operating revenue within the amusement and recreation subsector, with operating revenue rising 14.9% to about $5.8 billion. The increase was supported by higher prices for using recreational facilities and services such as gyms, which rose by 5.2% from 2023 to 2024. 

The online fitness market, including fitness apps and trackers and the home fitness equipment market, has seen significant growth because of the pandemic. The revenue from these markets grew by 40.61% in 2020 and was projected to be up by 66.32% by the end of 2021 compared to 2019.

The fitness industry in Canada is expected to grow by 171% by 2028. The fastest growth rate will continue to be in the online/digital fitness sector with an estimated growth rate of 33.1% per year, while the slowest annual growth rate will be in the gym sector with an estimated 7.21% annual growth.

Despite this expectation, the growth rate for the Gyms and Health & Fitness Clubs industry in Canada saw modest overall growth in the mid‑2020s, with market size growing to about $5.8 billion in 2025 and a projected 3.8% increase in revenue in 2025. This reflects a recovery trend following earlier pandemic declines.

Revenue from gyms in Canada

In 2019, there were on average, 973.59 members per gym in Canada with each person bringing in about $467.87 in annual revenue. According to a report by RunRepeat, gyms in Canada generated an annual revenue of $2.95 billion in 2019.

Before the pandemic, the gym industry experienced steady yearly growth at 4.1% on average between 2015 and 2020 before the pandemic forced fitness facilities to close. According to the Ibis World report, the Canadian gym, health, and fitness industry was worth $6.2 billion in 2022. The industry is the largest market in the arts, entertainment, and recreation sector and the 198th largest market overall in Canada.

In 2024, the market size of the Gym, Health & Fitness Clubs industry in Canada was about $5.5 billion, with the industry increasing revenue by approximately 4.9% that year. By 2025, the industry is estimated to have grown to about $5.8 billion with an expected 3.8% growth in revenue.

Globally, around 2.36% of the population are gym members. Sweden and Norway have the highest percentage of people with gym memberships with 22%. The United States is third on the list with 21.2% of residents having a gym membership. In Canada, approximately 16.67% of the population had gym memberships in October 2021. However, current data shows that about 21.1% of Canadian adults hold gym or fitness facility memberships in 2025.

Covid-19 and the fitness industry

The COVID-19 pandemic was hard for the fitness industry facilities because of the orders to stay at home. Many were able to maintain some level of revenue by offering live online classes. However, 42% of Canadian fitness facilities have closed since March 2020. Surviving clubs have shown revenue losses between 40 and 50%.

Since the restrictions were lifted, only 15% of Canadian gym-goers have returned to their old fitness clubs and 29% of Canadians say they will not return to gyms. Following the pandemic, 33% of former gym users have paused their membership, while another 33% have canceled them altogether.

The number of Canadians who have returned to the gym is low compared to other areas in the world. In some areas, gym attendance has bounced back to around 91% of the pre-pandemic levels according to a report by Glofox.

However, research from the early pandemic revealed that many Canadians were being more active than before the pandemic. 33% of Canadians who said they had been previously inactive began exercising during the pandemic. 40.3% of already active people said they were becoming fitter and healthier.

Popular alternatives to gyms during the pandemic included fitness apps hosting virtual classes, and using household items, and DIY equipment for resistance training. Many people also enjoyed free online fitness classes or YouTube videos, and later on, outdoor group exercise classes.

The digital fitness market

The digital fitness market in Canada has grown significantly, partly due to the rise in at-home exercise during the COVID‑19 pandemic. The Canadian digital fitness market reached approximately USD 11.9 billion in 2024, with fitness apps representing a significant and rapidly growing component of that total. Fitness apps in Canada are expected to see continued growth, with market revenue projected at around USD 635.2 million in 2025. 

Revenue from in‑app purchases in the health and fitness sector is part of a broader global trend: in 2024, worldwide in‑app purchase revenue for health & fitness apps was approximately US$3.9 billion. The number of downloads continues to grow — globally, fitness apps were downloaded roughly 850 million times in 2023, with continued expansion expected in 2024 and 2025. The average revenue per user in Canada was around USD 25.22, reflecting strong monetization of popular platforms. 

Globally, the fitness apps segment generated around USD 10.6 billion in revenue in 2024 and is expected to grow substantially through the late 2020s.

Number of fitness and health facilities in Canada

Before the pandemic, in 2020, there were around 13,500 fitness facilities in Canada. The majority of these facilities were gyms (around 7,400), followed by beauty and health spas (about 4,000) . In 2024, there were just over  9,000 gym, health, and fitness clubs in Canada, an increase from earlier pandemic years and reflecting continued recovery. In 2025, the number of gym, health, and fitness clubs in Canada was forecast to be about 9,400, with growth of around 4.1% over 2024.

Which provinces and territories have the most fitness establishments?

It is not surprising that the number of fitness establishments is closely linked with the number of residents in the province/ territory. Ontario, with 1,727, has the most fitness establishments in Canada followed by Québec with 926. British Columbia, Alberta, and Manitoba complete the top five with 731, 509, and 164 fitness establishments, respectively.

The biggest gym brands in Canada

The biggest gym chains in Canada include GoodLife Fitness Centres, LA Fitness, Self Esteem Brands, PFIP, and Gold’s Gym. The revenues from fitness centres in Canada range from $30,000 to $5 million per year.

GoodLife Fitness, with 255 locations and over one million members, is the most popular gym and fitness chain in Canada. One in 35 Canadians is a member of a GoodLife centre.

Equinox is one of the most expensive chains in Canada, with membership fees of $235 per month, giving you access to all three of their Canadian gyms. At the other end of the price spectrum are Planet Fitness gyms where memberships start from $10 per month.

The cost of an average home gym

While fitness establishments have suffered because of the pandemic, manufacturers of fitness equipment for the home have benefited from it with more people investing in home exercise equipment.

The average home gym in Canada costs about $2,530. For a person on a $ 50-per-month membership, investing in a home gym will pay itself off in four years. Popular home gym equipment in Canada includes adjustable benches and dumbbell sets, squat racks or power racks, and treadmills or bikes.

Yoga is one of the fastest-rising trends in Canada

21% of Canadians say they practice yoga regularly and the most active yogis are aged between 18 and 34. The interest in yoga is lowest in Quebec, where only 16% of the residents choose yoga as their daily exercise.

The number of teachers and students of yoga online increased during the pandemic to 86% and 91, respectively. There are over 2,000 yoga teachers in Canada and 72% of them are female.

Conclusions

Following the Covid-19 pandemic, gyms and other physical fitness facilities are struggling to attract people back with two-thirds of Canadians having either paused or cancelled their memberships completely. But while the physical fitness service providers struggle, the online fitness providers and manufacturers of home exercise equipment have benefited from the pandemic.

Most Canadians report they are being physically active for at least 30 minutes every day and many say they became more active during the pandemic. This could be because more people had more time at home during the pandemic and found it easier to fit exercise into their schedules.

While the fitness industry is predicted to grow annually, the physical facilities will need to work hard to compete with the range of fitness apps and videos online to attract people back.