Product: Social media management platform
Headquarters: Vancouver, British Columbia
Canadian owned: Yes
Hootsuite was founded in 2008 when the founder’s marketing agency needed an easier way to manage social media. They wanted a platform that allowed users to set up automated management of their social media accounts and monitor the results. Because they could not find what they needed, they created it themselves. The company crowd-sourced a name, and by the summer of 2008, Hootsuite had reached 100,000 users.
15 years later, Hootsuite is the biggest name in social media management, with over 1,000 employees across the globe. The company is trusted by several major global brands including Domino’s, Ikea, Roche, and Allianz.