The views and opinions expressed in the interviews published on Made in CA are those of the interviewees and do not reflect the official policy or position of Made in CA.

The information provided through these interviews is for informational purposes only and does not constitute an endorsement or recommendation of any products, services, or individuals featured. We strongly encourage readers to consult with appropriate professionals or authorities in the relevant fields for accurate information and advice.

Jack Dell’Accio

Essentia is a company that’s revolutionizing the way we think about sleep. At Essentia, we create high-performance natural memory foam mattresses designed not just for sleep but for recovery and wellness. Our journey began with a personal mission to provide a healthier sleep environment, which led to the development of our unique memory foam. This foam combines the comfort and support of traditional memory foam with the organic qualities of latex but without the harmful chemicals typically associated with memory foam products.

Our values are rooted in health, wellness, and sustainability. We believe that a good night’s sleep is foundational to good health, and our mission is to improve your sleep environment to enhance your life’s quality. This mission drives us to continuously innovate and develop products that not only offer superior comfort and support but also promote health and well-being through materials free of toxins and allergens.

From the beginning, Essentia has been focused on more than just comfort. We address the entire sleep environment, considering factors like thermal regulation, toxin elimination, and proper physical support. Our products are designed for everyone, from individuals recovering from illnesses to athletes seeking optimal performance through better sleep. We’ve evolved our offerings to include technologies that address modern concerns, such as electromagnetic fields, ensuring that our mattresses contribute to a restorative, uninterrupted sleep.

In essence, Essentia stands at the intersection of comfort, health, and sustainability. Our commitment to these values has established us as leaders in the sleep health industry, helping people achieve the restful sleep they need to live better, healthier lives.

Tell us about yourself?

Before founding Essentia, my background wasn’t directly related to mattresses or sleep science. My journey into this line of work was deeply personal, motivated by witnessing family members battle cancer and their struggles with finding a comfortable, health-supportive sleep environment. This experience exposed me to the significant impact that materials, chemicals, and design in mattresses could have on health and wellness, particularly for those with heightened sensitivities due to illness.

Motivated by a desire to create a healthier, toxin-free sleeping environment, I embarked on a mission to innovate within the mattress industry. This led to the development of Essentia’s Beyond Latex foam, a unique product that combined the supportive qualities of traditional memory foam with the health and environmental benefits of natural latex without the harmful chemicals.

My previous experiences and entrepreneurial spirit drove me to address a gap in the market for health-conscious consumers and those in need of a supportive sleep solution due to health challenges. This personal commitment to improving sleep health and wellness for everyone has shaped the mission and values of Essentia.

If you could go back in time a year or two, what piece of advice would you give yourself?

Trust in the process and remember to take a moment to appreciate the journey and learn from each step. Patience and perseverance will be your greatest assets.

What problem does your business solve?

Essentia addresses the problem of unhealthy sleep environments caused by traditional mattresses, which often contain harmful chemicals. By developing natural memory foam mattresses, Essentia offers a healthier, chemical-free sleep surface that promotes better sleep quality without sacrificing comfort.

What is the inspiration behind your business?

My journey into the mattress industry was quite personal and began with a deep desire to help people who were battling cancer. I witnessed firsthand how their severe illnesses made them extremely sensitive to their environment, particularly to the chemicals and materials in their sleep environments. This sensitivity wasn’t just discomfort; it led to real health setbacks, including reactions to traditional memory foam mattresses that resulted in hives and respiratory issues.

Determined to find a solution, I embarked on a mission to create a healthier sleep environment. My goal wasn’t just about creating an organic product; it was about addressing the deeper needs of people who required a supportive, toxin-free sleep environment due to their health conditions. This drive led me to develop a new kind of memory foam, one that maintained the comfort and support of traditional memory foam but without the harmful chemicals. This material would be based on the organic qualities of latex but engineered to provide the slow response feature typical of memory foam, offering a unique blend of comfort, support, and health consciousness.

As I delved deeper into the science of sleep and materials, my efforts expanded beyond just creating a better mattress. I began to understand the importance of sleep health more broadly, including thermal regulation, toxin elimination, and proper physical support. By 2012, I had patented a new core for mattresses that significantly advanced the combination of these elements, providing unmatched sleep health benefits.

This innovation wasn’t just for those recovering from illness. It attracted the attention of athletes and high-performance individuals seeking optimal recovery through sleep. My company, Essentia, evolved to not only aid those in recovery but also to enhance the performance and wellness of a broader audience by minimizing sleep disruptions from heat, pain, toxins, and even electromagnetic fields.

In summary, my entry into the mattress industry was driven by a combination of personal experience, a deep desire to help, and a commitment to improving sleep health. The journey taught me the profound impact of sleep on overall wellness and led to the creation of products that not only address specific health needs but also support the broader quest for optimal physical and mental performance through better sleep.

What is your magic sauce?

Essentia’s “magic sauce” lies in its unique approach to creating a healthier and more sustainable sleep environment, distinguishing itself from competitors in several key ways:

  1. Beyond Latex Foam: Unlike traditional memory foam mattresses that are made from petroleum-based materials, Essentia utilizes a proprietary organic foam. This foam is derived from hevea milk (rubber tree sap), making it a healthier, more sustainable alternative that doesn’t off-gas harmful chemicals.
  2. Health and Wellness Focus: Essentia’s products are designed with health and wellness at the forefront. This includes not just eliminating harmful chemicals but also enhancing sleep quality through design that eliminates sleep-interrupting stimulants and promotes proper spinal alignment, pressure relief, and improved circulation.
  3. Eco-Friendly and Sustainable: Sustainability is a core principle for Essentia. From sourcing materials to manufacturing processes, Essentia ensures that its products are environmentally friendly. This includes using organic and renewable resources and implementing manufacturing practices that minimize environmental impact.
  4. Certifications for Health and Environmental Standards: Essentia goes beyond the norm to obtain certifications that attest to their health, safety, and environmental standards, including GOTS (Global Organic Textile Standard), GOLS (Global Organic Latex Standard), assuring foam purity and highest ethical standards throughout custody of all ingredients.

By combining these elements, Essentia sets itself apart in the crowded mattress market as a leader in health-focused, sustainable sleep solutions, catering to consumers who value both their health and the environment.

What is the plan for the next 5 years?

Over the next five years, Essentia aims to:

  • Innovate for Scaling: Introduce new technologies and materials to enhance the sustainability and health benefits of our products, making them more accessible.
  • Maximize Economies of Scale: Optimize production processes to reduce costs, enabling us to reach more people with our health-focused sleep solutions at more accessible price points.
  • Expand Internationally: Grow our presence in international markets, bringing our unique sleep wellness products to a global audience.

The vision is to become a leader in sleep wellness worldwide, making a healthy and sustainable sleep environment accessible to everyone.

What is the biggest challenge you’ve faced so far?

The most significant challenge has been navigating the complexities of sustainable sourcing and supply chain management. This challenge has necessitated strategic adjustments to ensure a steady supply of environmentally responsible materials while upholding our sustainability and health standards in a competitive market.

How can people get involved?

We love hearing from our audience. The best way to keep up to date with all things Essentia and Jack is to follow up on our social media channels, especially Instagram, YouTube, TikTok, and Facebook. We also invite everyone to visit our website and start a chat with our sleep experts if you have any questions! If you are in Toronto or Montreal, we also have showrooms and would love for you to come in and experience our technologies firsthand.