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James Davidson

There’s an abundance of climate solutions out there, but none of them are speaking the same language. Our mission is to bridge the communication gap that exists in carbon markets.

Tell us about yourself?

I have a deep compassion for our planet. I was previously a co-founder of a finance company, and I have a BSc in Engineering.

If you could go back in time a year or two, what piece of advice would you give yourself?

Start small and ask for help from people who’ve been there and done that.

What problem does your business solve?

Carbon Lifecycle Management – All of the nitty, gritty problems around carbon markets, managing and counting carbon footprints and sequestration, and the communication around impact and strategic environmental decision making.

What is the inspiration behind your business?

I was trying to make it easier for others to get into the space. I saw so much passion to solve climate change but too many barriers and hoops for people to jump through.

What is your magic sauce?

We do everything end-to-end. Our competitors only tackle a small section of the problem lifecycle. (Granted, they do it well).

What is the plan for the next 5 years? What do you want to achieve?

Our vision is to simplify carbon markets for everyone – especially regulators. If we can do that, we can simplify it for those who are regulated by these markets. That means we can tackle climate change head on with everyone on the same page.

What is the biggest challenge you’ve faced so far?

The macro economic climate post COVID-19 and high interest rates. Being a startup means capital is hard to come by.

How can people get involved?

Visit our website at, or email me at