We are a media production company that works hand in hand with global marketing agencies and artists to produce high-quality content and commercials. We elevate media production by fostering collaborations that inspire and elevate.
Tell us about yourself?
I was born in the eastern townships, about an hour from Montreal. This is where I first started the company back when I was 14 years old. Over the years, my work as a videographer took me around various countries to collaborate with numerous artists and brands. However, it was in the year 2020, amid the midst of the pandemic with its travel constraints and escalating content demands, that I made the strategic choice to significantly expand the business and bring more talents on board.
If you could go back in time a year or two, what piece of advice would you give yourself?
Be more patient, trust the process. Focus on the bottom line of your accounting rather than fixating solely on overall revenue figures.
What problem does your business solve?
High-quality and creative content production with a fast turnaround time.
What is the inspiration behind your business?
I used to feel daunted by extensive production setups but soon discovered the potential for high-quality results without an overwhelming team. Additionally, I believed that in the ever-changing content landscape, extensive and high-budget 30-second T.V. ads were unsustainable for brands requiring frequent content releases. This is precisely where our role becomes pivotal.
What is your magic sauce?
There’s plenty, but a notable one is our keen ability to identify emerging talent aiming to carve their niche in the expansive creative realm. Backed by our abundant resources, we can expertly guide them towards tackling more ambitious production endeavours, all while assuring clients of successful outcomes.
What is the plan for the next 5 years? What do you want to achieve?
As previously mentioned, the rapidly evolving nature of the industry makes it challenging to foresee its state five years down the line. Currently, our primary objective revolves around incorporating technologies that enhance efficiency and empower our teams to handle increased workloads while upholding quality standards. This drives our intention to expand our post-production capabilities and resources, aligning with our vision for the future.
What is the biggest challenge you’ve faced so far?
Undoubtedly, our major hurdle stems from the expansive market we operate in, coupled with the intense competition it harbours. With new production companies entering the scene regularly, the market share becomes increasingly fragmented. Given the subjective nature of creativity, sustaining a competitive edge demands continuous dedication to nurturing strong relationships with our existing clientele while simultaneously seeking avenues for expansion.
How can people get involved?
We’re excited to learn about your upcoming projects and assist in assembling the perfect creative teams to match your requirements. Our responsive general email, [email protected], is at your service. Our social media: Instagram: www.instagram.com/moon.struhk/. Linkedin: www.linkedin.com/in/jaycee-b82356221/.