Name: ERUM Co.

Products: Jewellery

Manufactured In: 30% in Vernon, BC

Where to Buy: Online, Retail stores

Website: erumco.ca

Canadian Owned: Yes

ERUM Co. is a Canadian business that is located in Vernon, BC and is operated by Erum Ahmad. Erum is a first generation Canadian-Pakistani whose love of jewellery inspired her to create her own pieces and to eventually start her own company. Traditionally, jewellery plays a significant role in the lives of South Asian women. For Erum, elements of the jewellery pieces are symbolic of independence and they also provide a connection to an individual`s culture. She designs her jewelry and works with suppliers to bring her ideas to life.

She creates unisex jewellery with a Pakistani flair and you can browse her website to find beautiful women’s, men’s and unisex pieces. The company sells gold plated, gold filled, 925 silver, silver plated or stainless steel jewellery. You can purchase earrings, necklaces, bangles, hoops, bracelets, rings and chains from ERUM Co.