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Jonathan Nodrick

Rollout produces contemporary wallcoverings for architects and designers working on brave retail, entertainment, hospitality, office workspace, institutional, and other interiors.

Rollout had a vision to shake up established notions of wallpaper design. We continue to build on this promise by collaborating with unique artists to produce outstanding wallpaper designs. Our fresh approach continues to be welcomed by those looking for something new and different.

Tell us about yourself?

Previously Communication Designer and nightclub owner, I got into this because I can’t stop being creative or collaborative.

If you could go back in time a year or two, what piece of advice would you give yourself?

Find balance.

What problem does your business solve?


Rollout is a resource for those creating places never imagined before.

What is the inspiration behind your business?

Think of us as a commercial wallcovering record label. We carefully showcase the work of select artists while taking care of enquiries, orders, production and manufacturing, distribution, and promotion in order to service our Architect and Interior Designer clients’ graphic wallcovering needs.

What is your magic sauce?


Innovative work. Innovative people.

What is the plan for the next 5 years? What do you want to achieve?

Discover new boundary-breaking artists and strategic partnerships. Maybe start working on our own boutique hotel.

What is the biggest challenge you’ve faced so far?

Distraction is destruction. It’s hard not to chase all of the new ideas when you are surrounded by them.

How can people get involved?

The Rollout team works collaboratively with each client. We bring all that we know, all that we’ve done, and all that we’re excited about to every project. If you think you’ve got what it takes: or @rollout.