With over 20 years of combined experience in grocery retail, sales, and manufacturing, female co-founders Julia Clauser and Jessica Dumont Nadeau realized there was a lack of functional beverages targeting women, and ingestible beauty was emerging.
gldn hour collagen-infused sparkling water was launched in June 2020, when there was a consumer shift towards enhanced self-care, and gldn hour made taking your daily dose of marine collagen easy and enjoyable. On a mission to inspire the world to support beauty through wellness, we want picking up a can of gldn hour to be as natural as applying your moisturizer in the morning. Each can contains your daily dose (5g) of marine collagen, has no sugar or sweeteners, is 100 per cent natural, and tastes delicious.
Tell us about yourself?
I began my career in private label procurement at a major grocery retailer, and it was here I met my now co-founder Jessica. We left corporate roles and started a natural food brokerage. After six, it was time to take a real risk and start our own brand. Fascinated with the improvement collagen made to my skin, we set out to develop a beverage for women that made them feel confident, made taking collagen daily easy, was tasty, and shifted the perception of beauty to nourishing their body from the inside out. In July 2020, a sip of self-care was born.
If you could go back in time a year or two, what piece of advice would you give yourself?
Not every opportunity is the right opportunity. Make sure you are selective and do what’s best for your business. Listen to your gut feeling.
What problem does your business solve?
Customers are forced to sacrifice convenience and taste for the benefits of collagen.
What is the inspiration behind your business?
We fell in love with the benefits of collagen, and there was a real lack of products in the market that made taking it enjoyable. Leading collagen powder brands tell you to mix collagen powder into smoothies, your coffee, or water daily, but it is not tasteless, it has a smell, and it gets clumpy.
Consumers have to make make a choice, function versus taste and convenience. We wanted taking collagen to be as natural as applying your moisturizer in the morning.
What is your magic sauce?
Our product not only gives you a boost of beauty, but it is enjoyable! We are the only marine collagen-infused sparking water in the market. One can = daily dose!
What is the plan for the next 5 years? What do you want to achieve?
We want our products to be shopped next to our most beloved beauty products. We want to shift the perception of beauty from the outside to within. Supporting beauty topically is important, but boosting beauty from the inside out is unmatched.
What is the biggest challenge you’ve faced so far?
We grew too quickly in one channel and got into an “all eggs in one basket” situation. Going after the biggest channel is great for volume, but it’s expensive. Building community in smaller markets is where our customers are, where true value is, and where loyalty is built. We now need capital to execute into smaller channels, and this takes time.
How can people get involved?
If you are a shop that would like to carry gldn hour, or if you are throwing an event or party and want to place a large order say, [email protected].