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Justin De Bernardi

We are Canada’s Favourite Dance Competition. From our inception to the present, VIEW continues to operate with the unique goal of delivering a dance experience like no other. Through the creation and implementation of a platform for young, aspiring dancers to celebrate the art of dance. VIEW has become a second home, a community and an exciting dance environment for dancers across the globe. The past 10 years have allowed VIEW to learn, grow and continue to evolve through innovative and creative approaches.

We are a professional, unique and reputable International Dance Competition that proudly operates in nine Canadian provinces and three different countries.

Tell us about yourself?

A graduate of Ryerson University and recipient of the Theatre Dance Award, De Bernardi has built two successful companies. Prior to both endeavours, Justin spent endless hours training in the art form of dance. His passion for dance eventually led to his move to Toronto, Ontario to complete his studies and work in the industry. His love for dance eventually grew larger than choreography and performing. Justin launched with his business partner, Kristen Maurice, Canada’s favourite and largest Dance competition & convention, VIEW Dance Challenge.

We got into this market as there was a gap for a quality dance competition.

If you could go back in time a year or two, what piece of advice would you give yourself?

Continue to trust your instincts, they are there for a reason and always follow your core values.

What problem does your business solve?

Quality, integrity and professional service in our industry.

What is the inspiration behind your business?

A platform for aspiring dancers to compete in a safe, positive and fair environment. We pride ourselves on our core values. These values made VIEW what it is today and we are proud to continue to operate successfully.

What is your magic sauce?

I don’t think it would be magic sauce if it was shared publicly 😉

However, I know that we differ from the competition as we offer outstanding customer service to our clienteles. Prior to our arrival in the industry, this was something that was definitely missing. We treat all of our clients equally (big or small) and ensure to go above and beyond for all. It all comes down to the small little details.

What is the plan for the next 5 years? What do you want to achieve?

Over the next 5 years we want to continue to grow internally and externally and enter new markets across the globe

What is the biggest challenge you’ve faced so far?

Definitely without a doubt the global pandemic. As an event-based company, it was difficult to navigate through all of the many challenges we were faced with. It was very difficult at first but we have an incredible team and we managed to have very strong 2021 and 2022 seasons.

How can people get involved?

Finding us through various media channels (Instagram, Tik Tok, website) is a great way to start!