42 Agency is a B2B Growth Agency that helps SaaS companies scale Demand Generation and build RevOps infrastructure. We believe in curiosity, caring, and being committed to ourselves and our clients.
Tell us about yourself?
Kamil Rextin has worked in RevOps Growth and Demand Gen for the last 12-plus years at companies like CrowdRiff and Uberflip.
He’s the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation and build RevOps infrastructure. He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments and whatever proves to be effective is what matters to him.
Outside of work, Kamil enjoys hiking and reading, including comics such as World War Hulk and Infinity Gauntlet.
If you could go back in time a year or two, what piece of advice would you give yourself?
Learn to be kind to yourself – growth is a non-linear process, and things will break before they grow.
What problem does your business solve?
Holistic growth for B2B SaaS companies – We find growth veins that help our clients meet their targets.
What is the inspiration behind your business?
My kids. It was a whitespace I noticed while working in-house. The problem is many people in B2B SaaS don’t know how to do growth from both a technical and strategic standpoint. We solve both and go beyond tactics to find true growth veins.
What is your magic sauce?
Design and Research. We believe that the best work in performance marketing happens at the intersection of design and creative development with a strong research backbone.
What is the plan for the next 5 years? What do you want to achieve?
Become a strong performance marketing partner recognized for effective results at the intersection of demand generation, design, and research excellence.
What is the biggest challenge you’ve faced so far?
The uncertainty of the current economic landscape. It forces us to think lean and let go of preconceived notions of what we do, with whom, and how.
How can people get involved?
Please visit us to learn more about our services at www.42agency.com.