Genetic research company focused on longevity through the prevention of chronic disease, the slowing of aging, and the optimization of performance.
Tell us about yourself?
I ran a PR and Marketing company that helped startups grow. In that journey, I got sick and was taking many pills for many problems. I found a path to healing by interpreting gaps in my genome and working on the root cause. I was so moved by the impact I walked away from my business, funded this new research, and built The DNA Company.
If you could go back in time a year or two, what piece of advice would you give yourself?
Hire great people, but maintain confidence in your choices. You can not grow without the right team, but no one understands the vision better than you, the founder.
What problem does your business solve?
Reverse disease, slow aging, and optimize human performance.
What is the inspiration behind your business?
I got sick and was taking many pills for many problems. I found a path to healing by interpreting gaps in my genome and working on the root cause. I was so moved by the impact I walked away from my business, funded this new research, and built The DNA Company. This now applies to anyone seeking to take the trial and error and one size fits all approach out of health and wellness. Whether it’s autism, weight loss, or breast cancer, genetic insights bring you to the “why” or root cause.
What is your magic sauce?
We bridged the gap between genetic science and clinical application by spending three years studying 7,000 people to understand what insights can drive patient outcomes.
What is the plan for the next 5 years? What do you want to achieve?
We will become the intel inside chip for personalized health, wellness and medicine. From personalized training to diabetes, we will partner with industry leaders to create better outcomes.
What is the biggest challenge you’ve faced so far?
We were in a unique position where we had a small cash flow business, but an important biotechnology and research company. In order to grow, we needed investment and we were a mismatch to both the retail and biotech world. We had two stories and that confused people. A start up needs focus if it is going to succeed. No amount of funding can fix lack of execution.
How can people get involved?
Go to www.thednacompany.com and look for The DNA 360 report to get a better understanding of the insights available.