Kayla Baum

Twello is the largest provider of corporate wellness and mindfulness training across North America. Trusted by some of the world’s biggest brands, such as Amazon, Capital One, and KPMG, all of Twello’s workshops focus on evidence-based practices that are proven to reduce burnout, lower stress, and boost morale. Twello facilitators are experts in their fields, offering: Mindfulness Meditation, Chair Yoga, Mat Yoga, Mindful Eating & Nutrition, Resilience Training, Fitness, Pilates, and more. Many people struggle to maintain wellness practices in their spare time, so Twello brings the practice to them – at work!

Tell us about yourself?

Today my perspective is from the lens of a female founder, keynote speaker, and mental health advocate – but it wasn’t always this way. In 2013, I suffered a severe nervous breakdown and was forced to leave my job, friends, and all my belongings in Toronto as I flew across the country to be in the treatment centre closest to my family. I was diagnosed with Bipolar Disorder. The next 12 months were plagued with self-doubt, frustration, and depression.

One in five Canadians will struggle with their mental health in any given year, and that number is suspected to be even higher within the tech community.

During that time, I was determined to create a curriculum of wellness tools that could serve a corporate market, including mindfulness, meditation, and fitness. Twello was born. Today, our clients include Amazon, Microsoft, and Wealthsimple. Our virtual services have proven to be vital to today’s largest companies as they navigate the unprecedented challenges of maintaining morale and wellness activities remotely.

If you could go back in time a year or two, what piece of advice would you give yourself?

“Being enthusiastic is worth 25 IQ points” – Kevin Kelley

What problem does your business solve?

Twello

Before Twello, booking Corporate Wellness facilitators was a burden, often passed on to the Wellness Team, Office Manager, or unsuspecting summer student. Finding qualified corporate wellness teachers was time-consuming and frustrating. With Twello’s innovative, tech-enabled services, companies can book a year’s worth of wellness programming at once with complete confidence.

What is the inspiration behind your business?

One in five Canadians will struggle with their mental health in any given year, and that number is suspected to be even higher within the tech community.

I was determined to create a curriculum of wellness tools that could serve a corporate market, including mindfulness, meditation, and fitness. Twello was born. Today our clients include Amazon, Microsoft, and Wealthsimple. Our virtual services have proven to be vital to today’s largest companies as they navigate the unprecedented challenges of maintaining morale and wellness activities remotely.

What is your magic sauce?

We work with some of the world’s largest companies to plan their wellness classes at scale. We offer virtual, onsite, and hybrid services. These clients pay based on the number of classes booked, with the average client booking 12 classes or more. Our teachers are the top facilitators in their given field (ex., mindfulness, yoga, pilates, resilience training) and are thrilled to have us find clients for them.

What is the plan for the next 5 years? What do you want to achieve?

As our company transitions back to onsite, we hope to provide a hybrid of both virtual and onsite sessions to workplaces. With the rise of workplace burnout, Twello strives to provide services for employers as they search for a way to take care of their employees’ well-being. Twello’s mission is to provide workplaces with engaging classes that give employees a break in their day to take care of their mental health, reduce stress levels, and increase their morale.

What is the biggest challenge you’ve faced so far?

On March 13, 2020, as offices across the country closed their doors, Twello lost all of its clients—on the same day. Determined to bring wellness classes to stressed-out professionals (now more stressed than ever!), Twello decided to quickly pivot to develop a curriculum of wellness tools that could serve a corporate market, even virtually. We were the first to market using innovative booking and virtual software to make selecting virtual coaches streamlined and reliable. And it worked! We listened deeply to our clients to create their solutions. Our virtual services have proven to be vital to today’s largest companies as they navigate the unprecedented challenges of maintaining morale and wellness activities remotely.

How can people get involved?

Would you like to give the gift of stress reduction to your onsite, remote, or hybrid team? Visit us at www.trytwello.com/book-a-consultation/ for a free consultation!