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Lisa Genovese


Research-Driven Marketing Strategy for Growth-Driven Brands.

BottomLine’s market research approach uses qualitative and quantitative methods to dig deep and uncover your true value, strengths, market position and audience perception. Research insights then guide strategy and implementation that delivers better ROI. Together, data, strategy and expert implementation lets you use your resources to drive customer action, increase market share, and make key business decisions with confidence.


BottomLine drives unstoppable growth for ambitious brands whose sights are set on the remarkable over the conventional. By uncovering the true challenges clients are facing within the market, we save them time and effort by learning which business objectives to zero in on that will move the needle for them most.

Guided by specific-to-client insights, BottomLine creates a strategy grounded in relevant market research, competitive analysis, and audience listening, puts strategy into action, and develops magnetic creativity, which drives brand awareness and compels customers to take action.

We do this through:

  • Qualitative and quantitative research
  • Psychological and behavioral analysis
  • Market/product validation and feasibility studies
  • Brand development (validation, naming, visuals and websites)
  • Digital Assessments
  • Competitive analysis (including mystery shopping)
  • Consumer research and audience segmentation
  • Go-to-market strategy development
  • Marketing/strategic plan development

Tell us about yourself?

Lisa Genovese has served as the President of BottomLine for over a decade, building an international organization focused on delivering exceptional business strategies that drive tangible results. She defines herself as a serial entrepreneur, taking pride in not only leading several successful companies but also as an angel investor in multiple ventures. Lisa’s approach revolves around creating strategies that are deeply rooted in research and, by stepping away from ineffective cookie-cutter approaches, delivers real results that impact the bottom line for the organizations she works with, including Home Depot, Advanced Orthomolecular Research, Pure Encapsulations, Coldwell Banker, and Nestle Health Sciences.

If you could go back in time a year or two, what piece of advice would you give yourself?

Take time for yourself. Life isn’t a race. Sometimes, we get so caught up in our work that we forget to LIVE!

What problem does your business solve?

Stale strategies that don’t move the business forward.

What is the inspiration behind your business?

Plainly put, I believed there had to be a better way. I was working at an agency that developed cookie-cutter strategies not rooted in research, and it showed. I knew I could do a better job… so I did. 😀

Ultimately, we are trying to help our clients create an impact on the communities that surround them. Helping them develop and implement strategies that consistently grow their bottom line has a ripple effect on their communities, and that’s what we’re all about.

What is your magic sauce?

Our proprietary research process. Most companies in our space aren’t doing research at all, and those that are typically follow a fairly archaic way of gathering insights.

What is the plan for the next 5 years? What do you want to achieve?

We are currently experiencing substantial growth and anticipate doubling in size over the next five years as we pursue an ambitious trajectory.

What is the biggest challenge you’ve faced so far?

This is a tough one… So many things in almost 13 years of business! We’ve had to adjust our business model, pricing, team structure, service delivery, etc. It’s hard to answer this without a specific focus, but I’d say, “Everything in moderation”. Business is constantly changing, and if you aren’t adapting to those changes, you will evolve or die.

How can people get involved?

Visit us online at and drop us a line!