Proudly Canadian, We are a global leader in designing and manufacturing safety footwear for the world’s toughest conditions. Since 1934, we believe in honest relationships, quality and a job well done. We also believe in the perseverance of all those who, every day, put their heart to work and work hard for their family and their community. Over the years, we have made it our mission to offer a product that will never disappoint. We also want to manufacture high-end products that meet the needs of hardworking people.
Tell us about yourself?
As soon as I finished my studies in marketing communications, I had the chance to join the ROYER team as a digital marketing coordinator. My family, my boyfriend and many of my friends are fans of ROYER boots, so working for this company was a great accomplishment for me! My position allowed me to work on a ton of amazing and very motivating projects.
If you could go back in time a year or two, what piece of advice would you give yourself?
I would tell myself to trust life and myself, because what seems impossible to accomplish will always end up being resolved if we work hard. I would also tell myself not to underestimate my skills. ROYER has taught me a lot about taking risks and following my instincts. I am much more aware of my worth now, I wish I had learned that earlier.
What problem does your business solve?
We know that each industry has its own challenges and that’s why we create products for over 14 different industries. This way each worker can push their limits without being restricted by boots that don’t meet their unique needs. From aluminum smelting, to transportation, to electricity, we are proud to offer a multitude of products adapted to all types of workers and their jobs. Each of our collections has specific characteristics and each of them corresponds to different work environments.
What is the inspiration behind your business?
We want to guarantee the safety of our workers. Of course, we can’t eliminate every source of danger, but we can ensure that our customers are confident in a comfortable, safe and quality product. At ROYER, we believe in honest relationships, quality and a job well done. We also believe in the perseverance of all those who, every day, put their heart into their work and work hard for their family and their community. These people are our motivation to create shoes and work boots that are worthy of their efforts, commitment and dedication.
What is your magic sauce?
We are innovators and change-makers, but it’s our experience that inspires and shapes out futur. Our relentless pursuit of perfection is what fuels our passion and dedication to provide our customer with the best possible product.
We also have a team that is very attentive to the needs of our customers and this is why our products are constantly evolving. Behind every pair of boots, our team surpasses the limits of manufacturing by using science to perfect unique, innovative and high performance products. Everyone in our company is involved in the final product.
What is the plan for the next 5 years? What do you want to achieve?
Be a global leader in designing and manufacturing safety footwear for the world’s toughest conditions.
What is the biggest challenge you’ve faced so far?
In 2019, we opened our new distribution center in Sherbrooke and had to make a big transition between our two locations. This step marked a huge turning point in our company as it forced us to adapt our production methods. The lack of manpower also led us to evaluate the advantages of a technological shift. Looking back, this period made us take a giant step in industrial automatisation. We are now one of the only 4.0 factory in Canada and it is one of our greatest pride. Despite the hard times we have to find a way to take advantage of the situation and that’s how we are still here today. Every company must know how to adapt to each situation in order to become stronger.
How do people get involved/buy into your vision?
To learn more about ROYER and our product, please visit our website at www.royer.com. You can also reach us by phone at 819-549-2100. Our team will be pleased to answer you.