We exist to help people and pets with mild to moderate chronic pain recover joy and ability. We do this with our natural, patented minerals that are reliably and significantly effective in easing sore joints and muscles. While our joy is hearing from happy customers, we have invested in significant clinical research to verify safety and efficacy for our own conscience’s sake so we can support our satisfaction guarantee with confidence.
Tell us about yourself?
I’m a business person with a dream to do a lot of good. I stumbled into the consumer health sector through a consulting assignment and readily found satisfaction in making such a positive difference for our customers. Additionally, SierraSil(R) made a significant difference for me personally, as it helped my knees within two days of starting on the minerals, and subsequently confirmed by my participating in a double-blind, placebo-controlled, multiple cross-over research study led by a Professor of Pharmaceutical Sciences at UBC!
If you could go back in time a year or two, what piece of advice would you give yourself?
Be more aggressive in focusing on growth, even if it means ownership dilution to resource the efforts. Our products are amazing, but we need to invest in marketing to have an impact in noisy marketplaces.
What problem does your business solve?
Sore joints and muscles, whether from age, activity (e.g. trades work or working out), or inflammatory health conditions. We have, for example, patents as a Nutritional Supplement for Osteoarthritis.
What is the inspiration behind your business?
People (or pets) in pain can’t live life to the fullest. Whether that’s a hike in nature, engaging in a sport with friends, or basics like holding cutlery, grooming and dressing without pain, descending stairs or getting in and out of cars, aches and soreness limit potential. Some solutions are products with identified side effect risks, and some aren’t reliable. We bridge that gap with high reliability and a very high safety profile. Many of our customers have tried other options without full satisfaction, then they try SierraSil, and relief comes quickly (to their amazement). For the very few who don’t experience relief quickly, we have a money-back guarantee.
What is your magic sauce?
Our ‘magic sauce’ is our natural patented minerals. There are other good competing natural products, but SierraSil stands apart because of our consistency and significant effectiveness. Published research shows that SierraSil addresses inflammation at a gene expression level. Additionally, most of the minerals in SierraSil pass through your body and help chelate heavy metals in the process. Also differing is that SierraSil may be the only validated effective, vegan-friendly, North American-sourced natural joint health ingredient.
What is the plan for the next 5 years? What do you want to achieve?
Our vision is to help a million people and their pets be healthier and more active naturally. We’d like our business to make great strides towards that goal, including partnering on private label initiatives and selective ingredient sales to realize that vision.
What is the biggest challenge you’ve faced so far?
We wrongly assumed that having a better product was enough to grow in the natural health food distribution channel. While that is true at some retailers, generally, no matter how much supporting research we have, it comes down to marketing and reaching the customer directly. With limited marketing budgets and an evolving media climate, that’s an uphill battle against larger competitors with more touch points (and products) to market to consumers, as we are also focused on just one thing – easing joint and muscle pain, helping consumers recover joy and ability.
How can people get involved?
Our minerals make a tangible difference for most people (and their pets) with aches or pains and do so fairly quickly. So we’d love people to give them a try, even the skeptics and those who’ve tried other products but have yet to have the success they hoped for. Please visit us at www.sierrasil.com. Contact us at info@sierrasil.com or 877-743-7720 (West Coast business hours) and share your questions and results! And, importantly, do what you can to have a healthy lifestyle, diet and fitness program. That’s ultimately what we want people to do, and we think SierraSil is an excellent complement.