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Morteza Zohrabi

We’re a Productivity Innovation Solutions firm based in GTA, Ontario. We deliver top-line and bottom-line results and won’t engage if we are not sure we can deliver exceptional outcomes. In our engagements with small to medium manufacturers, we have developed feasible solutions that have, for example, resulted in increasing the production rate by more than 40 percent with minimal to no capital investment.

Our Core Partner designation with the BDC (Bank of Development Canada) and strategic partnership with the Return-on-Investment Institute have accelerated our contributions to the Canadian economy.

Tell us about yourself?

I started learning about Japanese management methods and their unique way of transforming their businesses 25 years ago. It was fascinating to learn how they were able to move from low-quality manufacturers into world-class enterprises. The more I learned about their secrets, the more excited I became about the prospect of becoming a sensei and helping businesses improve their productivity. Since then, I’ve dedicated myself to learning and applying these concepts. Each of my clients and projects has been unique and special, and I’ve etched their stories into my mind to expand my learnings.

Like any other profession, my work also comes with its share of experiences – the good, the bad, and the ugly. The good stories revolve around remarkable entrepreneurs and the fruitful collaborations that led to substantial increases in production rates, sometimes even tripling them with minimal investments. On the flip side, the bad experiences often stem from navigating the complexities and politics of larger organizations. Fortunately, in many instances, we had supportive executive sponsors who came to the rescue and saved the projects. The truly unpleasant experiences are rare but occasionally involve exposing political abuses within the system, often attributed to a select few within the organization. In most cases, these issues have been amicably resolved, resulting in positive outcomes.

If you could go back in time a year or two, what piece of advice would you give yourself?

I would tell myself: “Morteza, the only thing that doesn’t change is the change itself. Always be prepared and geared up for the disruptive shifts as well as incremental changes that lie ahead.”

What problem does your business solve?

We are proactive problem solvers. Whenever our clients encounter productivity issues, they contact us, and we promptly engage with them to deliver cost-effective solutions.

We mainly start by leveraging the innate capacities within the organizations and avoid introducing disruptive concepts with minimum value to our clients.

In most cases, we start by enhancing productivity by applying our methodologies to their operations. Usually, a 40 to 50 percent gain is expected. After this, we collaborate with our clients to figure out what are the next steps to give them the best value for the money they may want to invest in their organizations. We have learned that entrepreneurs are practical and are looking for solutions to their problems, and they avoid unnecessary capital investments. They understand the value of running a lean business, and when they see the right solution for their real problem, they are open to trying new ways and even take reasonable risks and invest in potential improvement areas as well. We partner-up with our clients to improve their staff retention and productivity while improving their top line and bottom line, and that’s what matters most about our approach.

What is the inspiration behind your business?

We believe that to retain jobs here in Canada, our most desirable path forward is to enhance efficiency and foster innovation, all while delivering superior quality, speed, and cost-effective services and products in a fair marketplace. Our mission is to make Canadian businesses more competitive, ensuring they respond effectively to their clients’ needs and create lasting value.

What is your magic sauce?

Our secret sauce lies in our adaptability and innovative approach:

  1. What sets us apart is our ability to adapt our strategies dynamically. We continuously observe and collect feedback, allowing us to tweak our approach in real time. This ensures that we’re always aligned with our clients’ evolving needs, guaranteeing optimal outcomes.
  2. We pride ourselves on thinking beyond traditional boundaries. We’re committed to delivering maximum impact with minimal effort. Our innovative solutions empower us to devise strategies that are not only effective but also efficient, helping our clients stay ahead of the curve.

This distinct combination of adaptability and innovation is the cornerstone of our competitive edge. It enables us to consistently provide exceptional value and drive success for our clients in an ever-changing business landscape.

What is the plan for the next 5 years? What do you want to achieve?

Our vision is to rank among the top 10 Canadian business solutions providers within the next five years. We are committed to our ongoing mission of collaborating with Canadian businesses, introducing innovative methods to enhance value delivery to customers, and bolstering our competitiveness. We are confident in our talent and capabilities to expand Made in Canada goods, products, and services by optimizing
efficiency and concentrating on strategic products.

What is the biggest challenge you’ve faced so far?

Scaling up our team and finding the new right talent for our team has been our biggest challenge. However, we have a great professional network and are always expanding it. We continuously explore new talent and capacity to add to our team and prepare ourselves for the fast-growing demand in the market.

I should add that our strong Core partnership with BDC has helped us expand our services and presence across Canada and thus be able to assist more clients.

How can people get involved?

I encourage business owners and C-suite executives to contact us. If we can’t deliver results, we won’t commit. We’re open to performance-based collaborations with guaranteed outcomes. The best way to predict the future building it. Let’s work together to create it.

If you’re an owner or decision-maker, you may email me directly at, and if you are trying to explore options and how potentially we may assist you, please email, and we will be more than happy to brief you further and arrange a call to discuss further.