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Richard Pollock

Have you ever seen a good idea and known in your bones that you could make it even better? Here’s how a renegade multivitamin drink mix was born, and why we strive to do better and be better every day.

Tell us about yourself?

I have had the pleasure be being involved in the natural wellness industry for the last 24 years. My personal belief is that in order to perform your best you need to maintain a healthy lifestyle that encompasses, diet, exercise, and supplementation. This is why I started my first company.

If you could go back in time a year or two, what piece of advice would you give yourself?

Put your seatbelt on its gong to be a wild ride. Stay focused and build bulletproof processes.

What problem does your business solve?

Revolutionize the way people drink. We have created a better for you drink that supports immunity, energy, and hydration.

What is the inspiration behind your business?

As a child with significant ADHD and dyslexia, I was treated with mega doses of supplements and a 0 sugar diet from the time I was 3 until 14 years old. I had always looked at the way people drank sugary unhealthy drinks and knew that I could offer a tasty better for you option. That’s how Ener-C was born.

What is your magic sauce?

Have you ever known a product that you loved but know you could make better. Ener-C is a child born of that philosophy. More natural, less sugar and now no sugar, significantly improved formula not just for immunity but energy as well. Nothing artificial and committed to the Non-GMO movement.

What is the plan for the next 5 years? What do you want to achieve?

Over the course of the next 5 years, I expect that Ener-C and our new products will become the number 1 go-to for people wanting a refreshing, healthy, energizing, immune-supporting drink that contains either a low amount of sugar or 0 sugar.

What is the biggest challenge you’ve faced so far?

Competing against myself, it’s hard when you build the number one brand, sell it and then start all over again.

How do people get involved/buy into your vision?

Email me at