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Rob Richards

Key makes homeownership attainable for millions of Canadians locked out, with a LOW initial deposit and NO MORTGAGE.

Tell us about yourself?

40 years in tech, 10 as a VC. I saw the generational issue – millions of Canadians with good jobs unable to own a home – form up after the 2008 financial crisis, and I simply had to do something about it. I was in a good position to act, being deep in tech and real estate.

If you could go back in time a year or two, what piece of advice would you give yourself?

Go faster! I tend to want everything lined up before launching, where ‘complete’ is the enemy of ‘good enough’ and speed to market.

What problem does your business solve?

Accessible and attainable homeownership without the need for a big down payment or a mortgage.

What is the inspiration behind your business?

After 2008, Toronto condos were bought almost entirely by investors, with our young people stuck renting for decades. Prices are rising faster than wages, so the problem is getting worse.

What is your magic sauce?

We allow investor capital to work alongside our young people with co-ownership, lifting them onto the property ladder rather than keeping them down.

What is the plan for the next 5 years? What do you want to achieve?

Hundreds of thousands of Canadians getting into co-ownership and building equity in their homes – with the security and pride of real ownership.

What is the biggest challenge you’ve faced so far?

Solving regulatory issues with an iron-clad co-ownership agreement. Getting property owner/investors to realize the economic and other benefits of offering co-ownership to renters.

How can people get involved?

Visit our website at!