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Robin Smith

Through our managed service, VL OMNI provides strategic consultation to scaling brands, helping them integrate their applications with their complex business rules in mind.

Top global multichannel businesses trust VL OMNI to guide their eCommerce and ERP integrations and move data seamlessly through their infrastructure as they grow and accelerate their business.

As an education-first company that holds to the principal tenets of integrity, longevity, and respect, we believe in long-term relationships that are rooted in a holistic data integration approach. We are passionate about solving integration challenges and making cloud integrations easy for any business so they can focus on growth and consistently meet customer expectations.

Tell us about yourself?

I have over 28 years of experience in supply chain and data integration. I am passionate about eCommerce and VL OMNI’s mission which is an iPaaS-managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants today.

If you could go back in time a year or two, what piece of advice would you give yourself?

It’s important to disengage from work and take time for yourself. You serve your employees and customers best when you have a good work/life balance.

What problem does your business solve?

One integration platform for all your business needs. VL OMNI is an integration platform partner for real-time, agile, and scalable iPaaS data integration.

We empower businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Top global brands trust us to move data seamlessly through their infrastructure as they grow and accelerate their business.

What is the inspiration behind your business?

VL OMNI uses our cutting-edge technology to seamlessly integrate your business’ technology stack. Our agile and scalable VL OMNI platform is iPaaS, meaning your business can curb complexity to grow. VL OMNI is for enterprise brands with complex business needs looking for an integration solution that adapts to their business — not the other way around.

What is your magic sauce?

We Are Different. VL OMNI’s unique consultative approach to data integration means a better data integration strategy.

We are able to work with complex systems, technology stacks, and customized applications as our integrations match corporate strategy. Our managed service approach allows our pre-built connectors to be tailored to your specific business rules, giving our customers faster implementation times and scalability across their selling channels.

Let our 26-plus years of data integration expertise guide you as we fit the VL OMNI solution to match your business strategy.

What is the plan for the next 5 years? What do you want to achieve?

The plan for the next five years is to continue to help merchants grow with agility at scale, with holistic data integration that covers your entire technology stack. We want growing brands looking for an agile and scalable integration solution to come to VL OMNI for our expertise with B2B and B2C commerce and EDI.

What is the biggest challenge you’ve faced so far?

The biggest challenge we have faced is the current pace of technological change and the inability of potential customers to keep up with that pace of change. The further challenge is that universities and colleges are producing students who have zero knowledge of the more cutting-edge technologies. This means as a technology company, we need to be realistic with learning curves.

How can people get involved?

VL OMNI is your trusted serverless platform for agile and scalable iPaaS eCommerce integration. If you are interested in an integration solution, have questions, or require our expertise, reach us at NA: 1-905-814-1790 or at our website at