ColdChase is an Alberta corporation that has developed a global asset tracking system for the traceability of shipments and storage of highly-sensitive goods such as fresh and frozen foods, pharmaceuticals, live animals, chemicals, beverages, and highly-sensitive equipment. It is an IoT technology.
Tell us about yourself?
For the last 12 years, I have been helping technology start-ups with product development from a business development standpoint. Previous to that, I spent 20 years with the Federal Government providing funding to technology companies and technology non-profit organizations.
If you could go back in time a year or two, what piece of advice would you give yourself?
Understand who your target customers are and narrow down the target customers by location and industry.
What problem does your business solve?
Monitoring of perishable goods during transport or storage.
What is the inspiration behind your business?
Issues we saw in food and pharmaceutical safety and the impact the logistics supply chain was having worldwide during the pandemic and currently.
What is your magic sauce?
We listen to our customers. We are using green technology and looking at the future for environmentally sustainable products in our technology. We have developed the technology in Canada and using North American and European sensors.
What is the plan for the next 5 years? What do you want to achieve?
The Canadian market is quite small compared to the U.S. market. We are looking at expanding into the U.S. this year, and in two years, into Europe.
What is the biggest challenge you’ve faced so far?
Finding talented sales professionals in Canada that are aggressive and have fires in their bellies to sell a technology product. There is a shortage of such talent in Canada.
Also, raising investments in Canada is very tough.
How can people get involved?
As we talk to several potential customers, and we have narrowed down that some people don’t care about transportation or storage issues with perishable goods. We want to talk to potential customers that have had issues and are trying to solve the challenges they face. We are happy to setup conference calls or visits to potential customers by contacting us at 780-468-2432,