Name: Prior
Products: Skis and Snowboards
Manufactured In: Whistler, BC
Where to Buy: Online and in stores
Website: priorsnow.com
Canadian Owned: Yes
Prior has been in the business since 1989, focused on manufacturing premium snowsports equipment. For over two decades now, the company’s focus has been to consistently produce skis and boards that stand up to the test of time and the rigorous performance needs of dedicated riders and elite athletes.
Every stage of the manufacturing process is done at Prior’s facility in Whistler, British Columbia. The team handcrafting the skis and boards carefully considers the shape, length, flex, sidecut, camber, weight, and material composition of the products.
If you are visiting the area, you can book a factory tour and see how the skis and boards are made.