Name: Biscuits Leclerc Ltée
Products: Cookies, snack bars, and crackers under the brands Celebration, Vital, Choco, Praeventia, Tradition, Choco Max, Muffin Max, and Gopure
Manufactured In: Saint-Augustin-de-Desmaures, Québec; Hawkesbury, Ontario (new plant opening soon in Cornwall, Ontario)
Where to Buy: Supermarkets on every continent
Website: leclerc.ca
Canadian Owned: Yes
The roots of Leclerc go back to 1905 and a small backroom at the family home of Francois Leclerc in Quebec City. The company may have started small but has grown to a Canadian success story that sells its products on every continent. Despite the impressive growth, the company remains family-owned and is now run by the fifth generation of Lecrecs.
The recipes used to make Leclerc’s products meet the highest standards of consistency, quality, and satisfaction. While the production methods have changed over the company’s nearly 120-year history, some things, such as using quality ingredients and tried-and-tested recipes, have not changed, which is why Leclerc is still going strong.