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Sophia Cong

We are on a mission to help people elevate the status of their events, meetings, and get-togethers, and we do that by providing an exceptional charcuterie experience with great customer service.

As a company, our primary values are – and always will be – with the customer and providing incredible customer service.

Tell us about yourself?

Prior to starting The Graze Anatomy, I was a nurse at North York General Hospital. I have always loved working with food, so I started with a food blog and then became a food stylist at a local marketing agency. After an opportunity to style a charcuterie board for Costco, I fell in love with making charcuterie boards.

I decided to make charcuterie boards for everyone I could until one day, someone offered to buy one from me. From there, it started to take off, and the rest is history.

Fun fact: Aside from being a fun name, I chose the name The Graze Anatomy because I worked in healthcare.

If you could go back in time a year or two, what piece of advice would you give yourself?

Great question! If I could go back in time, I would tell myself to not be afraid to dream big, set big goals, and it’s okay if I didn’t know how to get there. The answers will reveal themselves on your journey to success.

The Graze Anatomy

What problem does your business solve?

People host events and meetings all the time, and part of that is serving food. The challenge is getting the right food that everyone will love at the right place at the right time, and that can create a lot of anxiety for the host.

What we do to help is we provide beautifully styled charcuterie that people love to their location, on time, every time. So that hosts can actually host in style and enjoy their event or meeting.

What is the inspiration behind your business?

What inspired me is my love for entertaining and making everyone feel special. If there’s one thing I am really passionate about, it’s about helping people be really great in social settings.

I know when you’re a host or a guest, you want to put your best foot forward to your friends, family, colleagues, and clients. And it may be difficult to spend the time and effort in your kitchen preparing food that absolutely rocks. That’s where my passion for helping you in these social settings comes in.

What is your magic sauce?

The magic sauce isn’t as magical as you might think. It’s really all about focusing on the customer experience.

What we do really well is think about the experience from the moment a customer places an order to the moment our charcuterie is enjoyed.

We have the humbleness to ask for feedback and the confidence to bring “WOW!” because we listen to that feedback. And we constantly look for ways to improve both the product and every other touchpoint that matters to you.

Said another way, what differentiates us from everyone else is we take a holistic view to provide a great experience overall.

Because it’s not just about great food, there are lots of places that provide that. It’s about effortlessly entertaining while looking like you made the right choice in the eyes of everyone at your event.


The Graze Anatomy

What is the plan for the next 5 years? What do you want to achieve?

My vision for the company is to become a Toronto icon for charcuterie. For me, I will have “made it” when we’re widely known across Toronto, and we establish a reputation for being exceptional. And everything we do as a company will be to grow towards that goal.

What is the biggest challenge you’ve faced so far?

The biggest challenge I face is being able to let go of things that are good in favour of things that are great.

You know the saying, if it isn’t broken, don’t fix it. That’s normally true, but what I have found in business is that just because some things are the way they are doesn’t mean they can’t be improved.

For example, we have changed our menu several times over the years, and each time was based on the feedback from customers.

Sure, the previous menu was working, and people loved it, and it took a lot of courage to change the menu based on customer recommendations. Now, it’s even better, and it will continue to get better because of how actively involved we are in asking for feedback.

How can people get involved?

If you have an important event coming up and you’re looking to impress everyone, we’d be happy to help. The best way to reach us is at 437-545-7969 or visit our website at

We look forward to serving you soon!