CXsphere brings B2C brands closer to their customers with context and consent. Our mission is to create a platform where brands can engage 1×1 with customers of affinity and individuals engaging with brands of their choice while getting rewarded for their engagement.
Tell us about yourself?
Educationally, I am an engineer with an MBA. I am also an alumnus of INSEAD business school.
Professionally, I have managed technology functions both from a technology and business perspective for large organizations and early-stage startups across countries.
If you could go back in time a year or two, what piece of advice would you give yourself?
Learn and take help from experts on how to scale at the earliest possible. It will speed up the growth.
What problem does your business solve?
CXsphere solves the problem of understanding the individual customer’s context, identifying the customers, and engaging the customers with consent at a 1×1 for B2C brands. Right now, this process is complex, time-consuming, and costly. CXsphere is simplifying that to help B2C businesses understand customers with real time insights and grow with precision.
What is the inspiration behind your business?
I have seen first-hand the challenges B2C businesses run into with getting real-time consumer and competitive intelligence, which is a time-consuming process. The ability to engage them 1×1 is even more difficult.
What is your magic sauce?
Our ability to build a two-sided brand-customer engagement platform with proprietary contextual artificial intelligence makes us unique.
What is the plan for the next 5 years? What do you want to achieve?
We, as a business, are global in nature. In the next five years, we want to have a strong global leadership in the space where individual customers can engage with the brands of their choice and get rewarded for their information.
What is the biggest challenge you’ve faced so far?
A startup goes through multiple challenges. Building a complex product with a global footprint at the early stage was definitely challenging in terms of technical boundaries and go-to-market strategies.
How can people get involved?
We would love to hear from client organizations and partners (including the ones in Canada) who want to understand and engage with their customers with a single platform and lesser complexity and cost. I am reachable at [email protected], www.calendly.com/sudipta-cxsphere or through our website, www.cxsphere.com.
We are also raising investment to further our growth and would love to hear from investors willing to invest in a growing organization with a differentiated product.