Through digital marketing technology, we provide solutions to brands’ business challenges. We are a hybrid team of management consultants, UX designers, technology architects, and content creators.
Tell us about yourself?
I started my career with Leo Burnett Media, working on the Proctor and Gamble account. I grew within the ranks to become the COO of Starcom Central, West, and East Europe (Starcom became the specialized media unit of Publicis Groupe that acquired Leo Burnett in September 2002). Then, I moved to the media side as the MD of Future TV. I was the subject matter expert with management consultancy BAH (later became Strategy&.) for 10 years. In 2012, I launched a digital marketing consultancy boutique which evolved to become Y Partners after merging with eBrands Canada in 2020
If you could go back in time a year or two, what piece of advice would you give yourself?
Always listen intensely. Never turn down an opportunity before fully understanding its potential
What problem does your business solve?
We build bridges between brands and their customers. All our work is a means to an end. The end being generating revenue growth and building shareholders’ value.
What is the inspiration behind your business?
The market has solid communication agencies, IT companies, and Management Consultancies. Our idea was to provide brands with a one-stop shop that houses expertise from these three amazing disciplines at competitive prices. We are management consultants immersed in the execution and optimization of strategic recommendations (something most management consultants still shy away from doing).
What is your magic sauce?
We are solution-neutral, technology agnostic, and have one single focus – generating value for our customers through sales and revenue growth. UX design must generate value through better customer experience, higher conversions, and better CRM. Every brand touch point must capture customer data and insights that will improve marketing efficiency and generate sales throughout customer lifetime (CLT).
What is the plan for the next 5 years? What do you want to achieve?
We aim to achieve 30 to 40 per cent CAGR revenue growth in Canada, the United States, Africa, and the Middle East markets. We will be the bridge between cutting-edge North American technology and the amazing growth potential of the Middle East and African markets.
What is the biggest challenge you’ve faced so far?
Getting recognition and visibility in a fragmented, commoditized digital marketing and digital media business is a challenge for all newcomers. We have shifted focus to the Middle East and African markets due to the significantly higher growth potential and demand.
How can people get involved?
If you are a medium to large enterprise wanting to reach full growth potential and maximize internal operational efficiencies, please reach out. We will provide you with ideas that have the creative enthusiasm of our young designers and the maturity of seasoned management consultants. Reach out to firstname.lastname@example.org