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Thierry Dufour

MOON products: the sound experience of a lifetime.

At Simaudio, our products reproduce sound that is so pure and authentic it brings a newfound proximity to the performer. As you never want those intimate moments with the artist to end, all MOON products are built to be enjoyed over a lifetime.

Our mission:
To convey the spirit and emotion of music through products of distinction.

Our values:
Our respect for artists and musicians is matched only by our devotion to our customers. Dedicated to surprising and delighting, our consistent creativity, passion, and commitment have been redefining the industry for almost 40 years.

Who we are:
Experienced audiophiles and music lovers, our specialists believe in the power of music. That is why, since 1980, our engineers and designers have been obsessed with surpassing the limits of sound purity and redefining the impossible.

World-class customer experience:
Our renowned customer service is professional and personalized thanks to our passionate team, which is committed to your long-term satisfaction. No matter where you are located in the world, MOON will deliver the best sound experience to you.

Against obsolescence:
At Simaudio, we are proud to build products that are sustainable, imparting a minimal impact on the environment. We favour responsible suppliers and subcontractors who share our philosophy of reducing our carbon footprint. We offer a 10-year warranty on all our products to respect our sustainability value.

Tell us about yourself?

I have been a music enthusiast since I was a little kid and have always had a passion for technology. I studied electrical engineering, and I got a master’s degree in science in 2001. During my years of study, I had the chance to do a practical training at Simaudio, and I instantly knew that this was what I wanted to do as my career. Over the years, I became chief engineer, and in 2013, myself and two other partners bought the company. As a trio, we decided to push the company to the next level and become one of the most notorious brands in the high-end audio market. A tragic event happened in 2021 as one of my partners suddenly passed away. Although we were grieving our loss, I took the opportunity to replace him as the CEO of the company and pursue his vision with my other partner.

If you could go back in time a year or two, what piece of advice would you give yourself?

Do not overlook your work structure, and tell your team how you organize your work and your projects, as you never know what can happen to a member of your team. Take the time to organize your information and create a clean classification of your information. Always have a plan for extraordinary situations that can lead to compromising the wellness of the company.

What problem does your business solve?

Respect for sound and proximity.

The pure sound of the instruments, the timbre of the voice, the bated breath. At Simaudio, we believe that nothing should stand between the authenticity at the time of recording and the listener. This proximity is our goal; this intimacy is our passion.

What is the inspiration behind your business?

The performance of a lifetime.

Generate passions. Put people of all horizons, nationalities, and cultures in tune. Vibrate at the same rate. That’s what we’ve been aiming for every day for 40 years. Giving access to sound purity and allowing intimacy with the performer is our way, at MOON, to bring striking emotions to life through music. MOON devices are designed with the intention that these intimate moments with the artist endure and remain authentic for life.

What is your magic sauce?

Better components. Exclusive state-of-the-art electronic circuitry. Certainly, the worldwide reputation of MOON was built upon the stellar quality of our products. But, at MOON, the secret to our success has always been the individual and collective passion of the team. MOON products are designed and built to last a lifetime because the team who creates them truly believes that great sound is the essential cornerstone of a great life.

What is the plan for the next 5 years? What do you want to achieve?

Expending and becoming the leading company in Hifi stereo reproduction. We want to become the reference in terms of performance, technology, and quality.

What is the biggest challenge you’ve faced so far?

COVID-19 has been a rough one. We had to close down the factory for multiple months, and at the same time, most of our retailers and partners were also closed. The supply chain was a nightmare, and shipping costs exploded. We have faced the crisis with resilience, taken care of our people, and put a plan in place to secure future sales and business. We are now back on track and ready to conquer the world.

How can people get involved?

We are always looking for professionals who are passionate about sound and who will inspire us to transcend and reinvent today’s musical experience. You can contact us at 1-450-449-2212 or