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Tom Richards

Setsail Marketing is a B-Corp-certified, full-service marketing agency based in Vancouver, BC, specializing in creating impactful digital presences for businesses in both Canadian and American markets. Our mission is to make businesses look trustworthy and professional, ensuring they impress clients and instill pride in their employees. We provide an array of services, including website development, video production, photography, design, and comprehensive communication strategies.

Tell us about yourself?

I’m Tom, the creative force behind the lens at Setsail Marketing. My journey began with a passion for video and photography, which led me to run my own business in this field. I’ve had the privilege of working with a diverse range of clients, from local businesses in Vancouver to globally recognized brands. My camera has been my passport, taking me to various locations around the world for assignments. This rich tapestry of experiences shaped my perspective and skillset, making me adept at capturing stories that resonate. Joining Setsail was a natural progression, allowing me to merge my love for visual storytelling with innovative marketing strategies.

If you could go back in time a year or two, what piece of advice would you give yourself?

If I could go back a year or two, I’d advise myself to embrace change and uncertainty with open arms. The landscape of digital marketing and visual storytelling is constantly evolving, and it’s easy to feel overwhelmed by the pace of change. I’d remind myself to stay adaptable, continuously learn, and not lose sight of the passion that started it all. Most importantly, I’d tell myself to trust in the journey and the unique perspective I bring to the table, as these are the elements that have led to both personal and professional growth.

What problem does your business solve?

Setsail Marketing addresses the critical need for businesses to establish trust and a strong digital presence in today’s competitive market. We offer comprehensive marketing solutions, including website development, video production, and design, to help businesses enhance their online image, engage effectively with their audience, and ultimately drive growth and success.

What is the inspiration behind your business?

The inspiration for Setsail Marketing stems from a desire to bridge the gap between a business’ true value and its perceived value in the market. We saw a need for high-quality, senior-level marketing expertise that could be accessible to a variety of businesses. Our goal is to empower businesses by showcasing their uniqueness and values through innovative marketing strategies, ensuring they connect authentically with their customers.

What is your magic sauce?

Our “magic sauce” combines our team’s deep expertise, our commitment to sustainable practices, and a customer-first approach. Each team member at Setsail is a seasoned professional, constantly evolving with the latest industry trends and technologies. This expertise allows us to craft marketing solutions that are not only innovative but also deeply resonate with each client’s unique needs and values. We differentiate ourselves by prioritizing our clients’ objectives, ensuring that every strategy we develop is tailored to maximize their success and engagement with their audience. This bespoke, client-centric methodology, coupled with our dedication to eco-friendly solutions, truly sets us apart in the market.

What is the plan for the next 5 years? What do you want to achieve?

In the next five years, Setsail aims to further solidify its position as a leader in sustainable, innovative marketing solutions. We plan to expand our reach in both Canadian and American markets, continually adapting to the evolving digital landscape. Our vision includes leveraging the latest technologies and digital tools to not just promote brands, but to turn their culture into active brand advocacy, fostering a community of loyal customers. All this, while maintaining our commitment to environmental stewardship and professional excellence.

What is the biggest challenge you’ve faced so far?

Our biggest challenge has been navigating the rapidly changing digital marketing landscape while staying true to our core values of sustainability and ethical practices. Adapting to new technologies and trends, especially in areas like AI, has required us to be agile and continuously invest in professional development. These challenges have prompted us to constantly innovate and refine our approach, ensuring that we not only meet but exceed the expectations of our diverse clientele.

How can people get involved?

If you want to talk marketing, visit our website and book a chat with us at!