Creator.co is a leading Influencer Marketing platform built to help brands and Micro-Influencers connect, collaborate, grow, and earn more money. Our mission is to help challenger brands grow alongside everyday creatives who get to monetize their passion and influence while helping these brands get much needed exposure and traffic.
About Vinod Varma
Vinod Varma is the founder and CEO of Creator.co, a top-ranked influencer marketing platform that pushes the boundaries of how creators and brands collaborate, grow, and earn more money.
He is also a contributor for Entrepreneur, on the advisory board of The Influencer Academy, and volunteers as a business mentor for the League of Innovators.
Previously, he helped grow the wearables category in Canada at Best Buy, spearheading national rollouts for Fitbit, Samsung Gear, Apple iWatch, and more. This is where he first witnessed how Influencers drive awareness, build trust, and ultimately help brands capture market share more efficiently than traditional methods.
If you could go back in time a year or two, what piece of advice would you give yourself?
Focus on building people and culture within your organization as early as possible. It’s difficult to see the forest when you’re in the trees – but getting the right talent with the right (start-up) attitude is just as important to scale as building a good product.
What problem does your business solve?
SMBs and Micro-Influencers face a lot of friction in the Creator Economy. Most platforms are built to help larger brands and mega influencers – we’re focused on democratizing the Creator Economy.
What is the inspiration behind your business?
I love helping brands win. I’ve done it my entire life – so when the idea came to me that we could help brands win while helping aspiring creators grow and earn more money, it was a no-brainer.
What is your magic sauce?
Our platform combines the most appealing layers of the creator economy into one ecosystem designed specifically for our users. We focus on community growth and development to help our community members earn more money while growing their clout.
What is the plan for the next 5 years? What do you want to achieve?
Creator.co will be synonymous with the Creator Economy. It will be the leading destination for brands and creators of all sizes to connect, collaborate, earn more, and grow on web2 and web3.
What is the biggest challenge you’ve faced so far?
Staying ahead of technology and creator economy trends. With the emergence of Web3, the creator economy has shifted, and it’s important that we understand where the market is heading so we can meet them there.