Wine: Shrugging Doctor Beverage Company 🍁

Name: Shrugging Doctor Beverage Company

Products: Wine

Manufactured In: Winnipeg, Manitoba

Where to Buy: All government-run Liquor Marts in Manitoba and on the company website


Canadian Owned: Yes

Shrugging Doctor Beverage Company first opened its doors in January 2017. The founders of the company were young and often heard comments such as ” what do they know about running a business”. However, they were quick to learn and within months had developed the most efficient liquor home delivery service in the country and had their product on the shelves of almost every Liquor Mark in Manitoba.

Another challenge the founders of Shrugging Doctor had because of their young age, was finding the money to start. Instead of borrowing from banks, they got support from organisations such as Futurpreneur and opened their doors with less than $50,000.

The story behind Shrugging Doctor is certainly a true Canadian success story.