The views and opinions expressed in the interviews published on Made in CA are those of the interviewees and do not reflect the official policy or position of Made in CA.

The information provided through these interviews is for informational purposes only and does not constitute an endorsement or recommendation of any products, services, or individuals featured. We strongly encourage readers to consult with appropriate professionals or authorities in the relevant fields for accurate information and advice.

Zeeshan Khan

Welcome to Dark Square, your premier destination for fully integrated 360-degree marketing and advertising solutions. With branches in Canada, India, and Dubai, we are dedicated to empowering businesses worldwide to reach their full potential in the digital age.

At Dark Square, we believe in the power of innovation, creativity, and collaboration to drive meaningful results for our clients. Our mission is simple: to provide comprehensive marketing and advertising services that exceed expectations, fuel growth, and elevate brands to new heights.

Our values are at the core of everything we do. We prioritize integrity, transparency, and excellence in every interaction, ensuring our clients receive the highest level of service and support. With a customer-centric approach, we tailor our solutions to meet the unique needs and goals of each client, delivering personalized strategies that deliver tangible results.

Whether you’re looking to enhance your online presence, drive customer engagement, or increase sales, Dark Square has the expertise and resources to make it happen. From digital advertising and social media management to content creation and analytics, we offer a comprehensive suite of services designed to help your business thrive in today’s competitive landscape.

Join us at Dark Square and experience the difference of working with a trusted partner committed to your success.

Tell us about yourself?

I’m Zeeshan Khan, and my journey into the world of digital marketing has been an exciting blend of technical expertise and marketing savvy. With a Bachelor’s in Computer Applications and an MBA specializing in marketing, I’ve always had a keen interest in the intersection of technology and business. This unique combination of qualifications laid the foundation for what would become a fulfilling career in digital marketing.

During my undergraduate studies, I delved deep into the world of software development, coding, and database management. I learned to navigate the intricate realm of technology, mastering programming languages and understanding the nuances of system architecture. This technical background equipped me with a solid foundation in problem-solving and analytical thinking, skills that would prove invaluable in the realm of digital marketing.

As I progressed through my academic journey, I realized the immense potential of leveraging technology to drive marketing initiatives. It was this realization that led me to pursue an MBA with a focus on marketing. I wanted to understand consumer behaviour, market dynamics, and strategic planning, all while harnessing the power of technology to create impactful campaigns.

During my MBA program, I immersed myself in the world of digital marketing. I devoured every resource available, from online courses to industry conferences, soaking in knowledge about SEO, social media marketing, content strategy, and more. I was fascinated by the endless possibilities that digital platforms offered for reaching and engaging target audiences.

Upon completing my MBA, I embarked on a career in digital marketing, where I seamlessly merged my technical acumen with my marketing expertise. I joined a leading digital marketing agency, where I quickly rose through the ranks, leveraging my unique skill set to develop innovative strategies and execute successful campaigns for clients across industries.

With years of experience under my belt and a burning desire to make a lasting impact, I made the bold decision to launch my own ad agency called Dark Square. I wanted to create a space where technical prowess and marketing creativity could coexist harmoniously, delivering unparalleled results for our clients.

Today, as the founder of my ad agency, I’m proud to say that we’ve carved out a niche for ourselves in the competitive landscape of digital marketing. Our team of skilled professionals combines technical expertise with a deep understanding of marketing principles to craft bespoke solutions that drive tangible results for our clients.

From startups to multinational corporations, we’ve helped businesses of all sizes navigate the complexities of the digital world, propelling them toward success in an ever-evolving marketplace. And as we continue to push the boundaries of innovation and creativity, I’m excited to see what the future holds for our agency and the clients we serve.

If you could go back in time a year or two, what piece of advice would you give yourself?

If I could go back in time a year or two, there’s one piece of advice I would give to myself: trust the process and embrace failure as a stepping stone to success.

Looking back, I realize that I’ve spent too much time worrying about things beyond my control. Instead of dwelling on setbacks or fearing failure, I should have focused on staying true to my vision and persevering through challenges.

I would remind myself that failure is not the end of the road but rather an opportunity to learn, grow, and come back stronger. Every setback is a chance to refine my approach, reassess my goals, and pivot if necessary.

I would encourage myself to trust in my instincts and have faith in my abilities. Confidence is key in this competitive industry, and believing in myself is the first step toward achieving success.

Lastly, I would remind myself to stay patient and persistent. Building a business takes time, and success rarely happens overnight. By staying committed to my goals and putting in the hard work day in and day out, I know that I’ll eventually reap the rewards of my efforts.

So, if I could go back in time, I would tell myself to embrace the journey, learn from every experience, and never lose sight of the bigger picture. The path to success may be challenging, but with perseverance, resilience, and a positive mindset, I know that I’ll achieve my dreams.

What problem does your business solve?

At Dark Square, our digital marketing and advertising agency is dedicated to solving the multifaceted challenges businesses face in the modern digital landscape. Our focus on artificial intelligence, Web3 marketing, and 360-degree marketing allows us to address a wide range of issues and provide comprehensive solutions tailored to each client’s needs.

One of the primary problems we tackle is the need for businesses to stay relevant and competitive in an increasingly digital world. With the rapid advancement of technology and the proliferation of online platforms, traditional marketing strategies often fall short of reaching and engaging target audiences effectively. Dark Square utilizes cutting-edge artificial intelligence tools to analyze vast amounts of data, identify consumer trends, and optimize marketing campaigns for maximum impact. This AI-driven approach ensures that our clients stay ahead of the curve and achieve tangible results in their digital marketing efforts.

In addition to AI, our focus on Web3 marketing allows us to address the growing demand for decentralized solutions and blockchain technology in the marketing space. As businesses explore new avenues for customer engagement and brand visibility, Dark Square provides expertise in leveraging Web3 technologies to create innovative marketing campaigns that resonate with modern consumers. Whether utilizing blockchain for transparent advertising or integrating cryptocurrency payments into marketing initiatives, we help our clients harness the power of Web3 to drive meaningful connections with their audience.

Furthermore, our commitment to 360-degree marketing ensures that we address all aspects of our clients’ marketing needs. From digital advertising and social media management to content creation and analytics, Dark Square offers a comprehensive suite of services designed to create a cohesive and impactful marketing strategy. By taking a holistic approach to marketing, we ensure that our clients’ messages are consistent across all channels and resonate with their target audience at every touchpoint.

Overall, Dark Square is dedicated to solving the complex challenges businesses face in the digital marketing landscape. Through our expertise in artificial intelligence, Web3 marketing, and 360-degree marketing, we empower our clients to navigate the digital world with confidence, drive meaningful engagement, and achieve their business objectives.

What is the inspiration behind your business?

The inspiration behind our business, Dark Square, is deeply rooted in a commitment to excellence and a passion for making a positive impact in the lives of our clients. We believe in going the extra mile, not just as a business strategy but as a core value that drives everything we do.

What inspired us to establish Dark Square was the recognition of a common challenge faced by businesses across industries: the need for a holistic and personalized approach to digital marketing and advertising. We observed that many businesses struggled to find marketing partners who truly understood their unique needs and were willing to go above and beyond to address them.

At Dark Square, we set out to fill this gap by offering more than just standard marketing services. Our goal is to solve problems for our clients, even if they aren’t directly related to our core offerings. Whether it’s providing additional services, offering strategic advice, or making valuable referrals, we strive to be a trusted partner that our clients can rely on for comprehensive support.

The problem we aim to solve is twofold: first, we want to alleviate the stress and uncertainty that often accompanies navigating the complex world of digital marketing. By offering a wide range of services and personalized solutions, we empower our clients to achieve their marketing goals with confidence.

Secondly, we seek to foster genuine relationships built on trust, integrity, and mutual respect. By going the extra mile and demonstrating our commitment to our clients’ success in every interaction, we aim to cultivate long-lasting partnerships that extend far beyond the realm of business.

Ultimately, our inspiration comes from a desire to make a positive difference in the lives of our clients and the communities we serve. By staying true to our values and always putting our clients’ needs first, we believe that we can create meaningful impact and help businesses thrive in an ever-changing world.

What is your magic sauce?

Our “magic sauce” at Dark Square lies in our unwavering dedication to customer-centricity, innovation, and results-driven strategies. Here’s an outline of what sets us apart from the competition and forms the core of our magic sauce:

  • Customer-Centric Approach:
    We prioritize the needs and goals of our clients above all else, recognizing that customer satisfaction is paramount to our success. Our team takes the time to truly understand each client’s unique challenges, objectives, and target audience, allowing us to tailor our solutions accordingly. We maintain open lines of communication with our clients, keeping them informed and involved every step of the way.
  • Continuous Innovation:
    Dark Square is at the forefront of digital marketing innovation, leveraging cutting-edge technologies and strategies to deliver unparalleled results. We stay ahead of the curve by constantly researching and experimenting with emerging trends, ensuring that our clients benefit from the latest advancements in the industry. Our commitment to innovation allows us to adapt quickly to changes in the digital landscape and provide innovative solutions that drive tangible outcomes for our clients.
  • Results-Driven Strategies:
    We don’t just focus on vanity metrics; instead, we prioritize measurable outcomes that directly impact our clients’ bottom lines. Dark Square employs a data-driven approach, utilizing advanced analytics and tracking tools to monitor campaign performance, identify areas for improvement, and optimize strategies for maximum effectiveness. Our ultimate goal is to increase our clients’ sales, enhance brand visibility, and solve their business problems through targeted, ROI-focused marketing initiatives.
  • Proactive Client Support:
    We believe in being proactive rather than reactive when it comes to client support, anticipating their needs and addressing potential issues before they arise. Our team is always on hand to provide expert advice, guidance, and support, whether it’s answering questions, troubleshooting issues, or offering strategic recommendations. Dark Square goes above and beyond to ensure that our clients feel valued, supported, and empowered to achieve their business objectives.

In summary, our magic sauce lies in our unwavering commitment to customer satisfaction, continuous innovation, results-driven strategies, and proactive client support. By prioritizing the needs of our clients and delivering exceptional value in every interaction, we differentiate ourselves from the competition and establish Dark Square as a trusted partner for businesses looking to thrive in the digital age.

What is the plan for the next 5 years? What do you want to achieve?

Over the next five years, our vision for Dark Square is ambitious yet achievable: to solidify our position as the premier agency of record in North America, setting the standard for excellence in digital marketing and advertising. To achieve this goal, we have outlined a comprehensive plan that focuses on several key areas:

  • Expansion and Growth:
    We aim to expand our client base and geographic reach, establishing a strong presence in key markets across North America. By diversifying our portfolio and targeting new industries and sectors, we will unlock new growth opportunities and drive revenue growth.
  • Innovation and Technology:
    Dark Square will continue to invest in research and development, staying at the forefront of digital marketing innovation. We will explore emerging technologies and trends, such as artificial intelligence, Web3, and immersive experiences, to deliver cutting-edge solutions to our clients.
  • Talent Acquisition and Development:
    Our success depends on the talent and expertise of our team, so we will prioritize recruiting top-tier professionals and investing in their ongoing development. By fostering a culture of learning, collaboration, and innovation, we will attract and retain the best talent in the industry.
  • Client Satisfaction and Retention:
    We are committed to exceeding our clients’ expectations at every turn, delivering exceptional value and driving measurable results. Dark Square will continue to prioritize client satisfaction, building strong, long-lasting relationships based on trust, integrity, and mutual success.
  • Thought Leadership and Industry Influence:
    As a leader in the digital marketing space, we will actively contribute to industry discussions, share insights and best practices, and participate in conferences, events, and webinars. By establishing ourselves as thought leaders and influencers, we will further elevate our brand and attract new clients and opportunities.

Ultimately, our vision for the next five years is to position Dark Square as the undisputed leader in North American digital marketing and advertising. Through strategic growth, innovation, talent development, client satisfaction, and thought leadership, we are confident that we will achieve our goal and continue to set new standards of excellence in the industry.

What is the biggest challenge you’ve faced so far?

The biggest challenge we’ve faced so far at Dark Square has been navigating unforeseen circumstances and unexpected market fluctuations. These factors can disrupt our carefully laid plans and require us to adapt quickly to changing circumstances.

For example, we encountered challenges during the COVID-19 pandemic, which significantly impacted businesses and their marketing budgets. As a result, we had to pivot our strategies, reassess our priorities, and find creative solutions to continue delivering value to our clients in a rapidly changing landscape.

Additionally, educating clients about new technologies and emerging trends can be a challenge. While we strive to stay ahead of the curve and leverage the latest innovations in digital marketing, not all clients may be familiar with these technologies or understand their potential impact on their business. It’s essential for us to communicate effectively, demonstrate the value of these technologies, and address any concerns or misconceptions that clients may have.

Furthermore, international laws and compliance issues can present hurdles, particularly as we expand into new markets or work with clients operating in different regions. Navigating complex legal frameworks, data privacy regulations, and cultural nuances requires careful attention to detail and a thorough understanding of each market’s unique requirements.

In response to these challenges, we’ve had to change course by adopting a flexible and agile approach to our operations. We prioritize open communication, proactive problem-solving, and a willingness to embrace change. By staying adaptable and resilient in the face of challenges, we’ve been able to overcome obstacles and continue moving forward toward our goals.

How can people get involved?

If you’re a business looking to elevate your digital marketing and advertising efforts, we invite you to reach out to us. Whether you seek comprehensive marketing solutions, innovative strategies, or expert guidance, our team is here to help.

Dark Square is always open to exploring strategic partnerships with like-minded organizations, technology providers, and industry experts. If you’re interested in collaborating with us to deliver innovative solutions and drive mutual growth, we’d love to hear from you. Dark Square values thought leadership and expertise in the digital marketing space. If you’re a thought leader, influencer, or industry expert with valuable insights to share, we welcome contributions to our blog, webinars, and speaking engagements. You can contact us for a consultation or request a quote by emailing or visiting our website at