TikTok Statistics in Canada

In recent years, social media has become a popular way for people to connect, share experiences, and keep up-to-date with current events. TikTok, a platform that allows users to create and share videos, is one of the most popular platforms with a growing number of users despite recent issues related to it being a Chinese-owned company. It is used by individuals to share and discover new trends but it can also be a powerful medium for companies to reach new audiences.

In this article, we look at TikTok in Canada, including the number of users and audience demographics. For comparison, we have also included key statistics on global TikTok usage. Understanding the statistics can help marketers and content creators to maximize their chances of success.

TikTok Statistics for Canadians

• TikTok had 16.6 million users in Canada in 2024.
• Over 70% of TikTok users in Canada are under 40 years old.
• Canadian women are more likely than Canadian men to use TikTok.
• 26% of Canadians who are online have a TikTok account.
• TikTok is the fourth most regularly used social media network in Canada.
• On average, TikTok users in Canada spend seventeen hours per month on the platform.
• The advertising reach of TikTok is approximately 50% of all adult Canadians.
• TikTok is valued at $75 billion.
• 60% of global TikTok users are from Generation Z.
• TikTok has been banned or restricted in many countries over fears of data being passed on to the Chinese government.
• TikTok has higher user engagement rates than, for example, Instagram or Twitter.

What is TikTok?

TikTok is an app available on iOS and Android that is used to create and share short videos. The social media app was initially launched under the name Douyin in China in September 2016. The following year, the app was launched for markets outside China as ByteDance.

Despite maintaining separate networks to comply with censorship restrictions in China, both Douyin and TikTok use the same software. TikTok is available to download from Google Play Store and Apple’s App Store.

TikTok aims to allow everyone to capture and present videos and share their creativity and knowledge directly from their phones. While there are many similarities with other social media apps that allow users to share short videos, TikTok aims to stand out by being an entertainment platform rather than a lifestyle platform.

TikTok in Canada

TikTok has a penetration rate of 43.5 % in Canada in late 2025, which means there are approximately 16.6 million registered TikTok users in the country. However, not all of the registered users are active TikTok users; the number of Canadians who are active users is about 12.9 million in early 2025 based on adult ad‑reach figures.

This figure was lower than, for example, the penetration rates of Facebook or Instagram in the same period, which were 59.8 % and 49.6 % respectively in early 2025.

However, TikTok has continued growing its penetration rate in Canada between 2024 and 2025, with ad‑reach data showing TikTok’s audience expanded by 6.8 % year‑over‑year for adults aged 18+ between early 2024 and early 2025.

TikTok User Demographics

The vast majority of TikTok users in Canada are under 40 years old. 43% of Canadian TikTok users are 18-29 years old and 33% are 30-39 years old. Only 13% of 40-49-year-olds and 11% of 50-64-year-olds use TikTok in Canada. 60% of Canadian TikTok users are female and the rest are men. The fastest-growing TikTok user age group in Canada is the 25 to 34 age group.

TikTok is the Fourth Most Regularly Used Social Media Platform in Canada

Despite having the third lowest penetration rate when comparing user numbers among online Canadians, TikTok is the fourth most regularly used platform in Canada among social media users.

Facebook once again is number one with 78%, followed by YouTube with 72%, and Instagram with 53%. TikTok just beats Twitter with its 30% compared to Twitter’s 29%. Its popularity is also evident in the number of users who visit the platform every day. 65% of Canadian TikTok users say they check their TikTok at least once a day.

TikTok is The Fourth Most Downloaded App in Canada

In 2022, TikTok was the second most downloaded mobile app in Canada, beaten only by Arrivecan owned by the Canada Border Services Agency. It beat the likes of WhatsApp, Bereal, Instagram, and Facebook in the number of app downloads.

In 2024, TikTok dropped to the fifth most downloaded app in Canada. It beats all other social media platforms, but the top 4 included utility apps like a PDF reader and QR Code Scanner, as well as ChatGPT and Temu. In 2025, TikTok moved up a step, being the fourth most downloaded mobile app in Canada, behind ChatGPT, Temu and Threads.

TikTok Users Spend More Time on the Platform Than Facebook Users

Canadian TikTok users spend more time on the platform than either Facebook or Instagram users. While Canadian Instagram users spend 9.4 hours per month on the social media network and Facebook users spend 15.6 hours per month, the average TikTok user spends 17 hours per month on the platform.

Advertising on TikTok

TikTok adverts had a reach of 50.6 % of all adults aged 18 and above in Canada at the end of 2025. The total reach regardless of age was 43.5 % of the internet user base. In late 2025, 46.0 % of TikTok’s Canadian ad audience was female, whereas 54.0 % was male. The gender data options are only available for female and male users.

Global TikTok Usage

TikTok had around 2.14 billion users globally in 2025, including both monthly active users and accounts that may not be active every month, with about 1.6 billion monthly active users worldwide. Because this total does not include Douyin users in China (the separate version of the app), the combined user count for both platforms is even higher. Douyin in China has around 766 million active users, making the total number of users for both apps approximately 2.9 billion.

Globally, TikTok remains one of the most popular social media platforms based on the number of active monthly users. The app is available in over 160 countries and regions.

TikTok Has Experienced Rapid Growth

In 2018, a year after its launch as TikTok, the platform had 133 million users. By 2020, the number of users had already grown to 465.7 million, and the number had more than doubled again two years later in 2022, reaching 755 million.

In 2025, TikTok has around 2.14 billion total users globally, up from approximately 1.6 billion in 2024, representing a 34 % increase in total users year‑on‑year. Of these, about 1.59 billion were monthly active users in 2025.

In 2024, the company’s revenue was approximately $23 billion USD, which was around a 43 % increase from 2023. TikTok is currently valued at $75 billion, while its parent company ByteDance is valued at approximately $330 billion.

Global TikTok User Demographics

TikTok, like most social media platforms, is more popular among the younger than the older generations. 60% of all global TikTok users are from Generation Z. Globally, women make up 54% of the platform’s audience, and men 46%. The smallest age group is people aged 55 and over, which makes up only 1.7% of the global audience. Most people who create content on TikTok are aged 18-24 with 52.8% belonging to this age group.

Countries With the Most TikTok Users

India had by far the largest TikTok audience, with approximately 200 million registered users before the app was banned in the country. TikTok, together with several other Chinese mobile apps, has been permanently banned in India since 2020.

In 2025, Indonesia has the largest TikTok audience, with about 165.1 million users, followed by the United States with around 135.8 million users, and Brazil with approximately 111.3 million users.

Saudi Arabia has one of the highest TikTok penetration rates, with around 138.2 % of its adult population using the app, with several adults having multiple TikTok accounts. 

TikTok Bans Across the Globe

As well as the permanent ban in India, TikTok has been completely banned in Afghanistan since 2022 when the government said the app misled young people. It has also faced temporary bans on similar grounds in Pakistan and Indonesia, though these bans have since been lifted in both countries. Other countries that have full bans on TikTok include India, Afghanistan, Albania, Iran, Kyrgyzstan, Somalia and Uzbekistan.

In addition to the total TikTok ban in some countries, many other countries have restrictions on the use of TikTok amid fears of the data gathered from the app being used by the Chinese government. Countries that have restricted or banned the use of TikTok on government staff phones include Canada, the United States, the United Kingdom, Australia, Belgium, Denmark, France, Latvia, the Netherlands, Norway, Ireland, New Zealand, and the European Union institutions.

Average Time Global TikTok Users Spend on the App

On average, TikTok’s global users spend 95 minutes per day on the app and an average user opens the app 19 times per day. 30% of TikTok users watch videos on the app for less than an hour per week, while 6% watch over ten hours of TikTok videos per week.

The average monthly time users spend on TikTok globally is higher than the Canadian monthly average of 17 hours, with global users spending 19.6 hours per month on TikTok. 55% of TikTok users use the app to upload and share videos and 68% of them use the app to watch other people’s videos.

Popular TikTok Categories

Based on the popularity of certain hashtags, people access TikTok to be entertained. ”Entertainment” is the most popular hashtag with 535 billion hashtag views. It is followed by ”Dance” which has 181 billion hashtag views. The most popular TikTok creators are those who post in the ”Dance” category.

Engagement Rates

Engagement data shows that TikTok users are some of the most engaged social media users in the world. While the micro-influencer engagement rate was 17.96% on TikTok, it was only 1.63% on YouTube and 3.86% on Instagram.

The engagement rate is calculated by adding up the number of likes, comments, and shares, and then dividing it by the number of views. TikTok accounts that have over 100,000 followers have an engagement rate of 5.3% compared to 1,1% on Instagram and 0.3% on Twitter. 

Global Advertising Statistics for TikTok

Despite only 18 % of marketers using TikTok to advertise their products and services, in 2025 TikTok generated approximately $33.1 billion in advertising revenue globally, marking around a 40.5 % increase from 2024.

TikTok can be a beneficial platform for brands since around 55 % of the platform’s users have bought something after seeing a video about it on the app. About 50 % of users have also purchased after watching a TikTok live.

Conclusion

Despite security fears and bans, TikTok has grown in popularity across the globe as well as in Canada. There are approximately 12.9 million active monthly TikTok users in Canada and most of its audience is under 40 years old.

TikTok can be a powerful tool for marketers as the platform has higher engagement rates than its rivals and over half of the platform’s users have made a purchase after seeing it on TikTok. However, it is currently under-used by marketers, with only 18% using the platform to market products and services.