Cosmetics Industry Statistics in Canada

The cosmetics industry covers a range of sectors from makeup and skincare to fragrances and hair care to cater to the diverse requirements of Canadian consumers. The cosmetics industry in Canada has grown in recent years, despite sales falling during the COVID-19 pandemic.

In this article, we look at the statistics on the Canadian cosmetics industry, including market size, spending on beauty products in Canada, and online sales among other data. We have also included key global cosmetics industry statistics for a wider view of the industry.

Cosmetics Industry Statistics for Canadians

• The beauty and personal care industry revenue in Canada was around $11 billion in 2024.
• In 2023, Canadian households spent around $1,860 on average on personal care products, including cosmetics.
• Lip makeup sales are predicted to reach $620 million and eye makeup $630 million by 2027.
• Canadian prestige cosmetics market was estimated at about $600 million in 2025.
• There were an estimated 6,285 beauty supply and related stores in Canada in 2025.
• About 35–40% of the industry’s revenue came from online sales in 2024.
• Over 2/3 of Canadians would be happy to pay more for a product with eco-friendly packaging.
• China and the US account for almost 40% of the global cosmetics industry market share.

Market Definition of the Cosmetics Industry

There are several categories of consumer goods included within the cosmetics industry. The products produced by the cosmetics industry are used to maintain and enhance the appearance or fragrance of a person.

The industry includes, for example, makeup products for the face, lips, skin, and eyes, manicure and pedicure products, personal care products, fragrances, hair care products, and beauty tools such as sponges and brushes. It does not include professional beauty services such as beauticians, hairdressers, professional and electronic personal care products.

The Cosmetics Industry in Canada

During the COVID‑19 pandemic, when people could not socialise, the sales of many cosmetics products decreased. The sales of fragrances fell, skincare sales dropped, and the biggest decline was in makeup sales.

Since restrictions were lifted, the cosmetics market in Canada has been quick to recover. By 2024 and into 2025, retail and online sales have continued to grow, and the overall market is still expected to expand through the rest of the decade. The per capita revenue of the cosmetics sector was around $260 in 2024, and the market is projected to reach more than $2.2 billion by 2027.

The beauty and personal care industry, which includes cosmetics, had market revenue of about $11 billion in 2024, with personal care products continuing to make up the largest share of the market. Yearly growth is expected to remain positive through 2025 and beyond.

In manufacturing, the Canadian cosmetics and beauty product manufacturing industry also saw continued growth in 2024, with revenue around $4.3 billion and modest annual increases. The industry has grown on average each year and remains one of the larger manufacturing sectors in Canada.

Spending on Cosmetics in Canada

According to Statistics Canada, based on answers to household spending surveys, the average Canadian household spent $1,860 on personal care in 2023, which includes products by the cosmetics industry. This spending was up compared to 2019, when the average household spent $1,384 on personal care, indicating a significant increase in personal care expenditures after the pandemic.

Based on more detailed survey data, the increase in personal care spending was largely driven by higher spending on makeup, skin care, manicure and fragrance products, which rose substantially between 2021 and 2023.

How Canadians Use Cosmetic Products

About 54% of Canadians select their cosmetics and body care products based on quality. 78% of Canadian consumers say the beauty and personal care products they use most often are personal hygiene products, followed by oral care and skin care products. Over half, at 56% of Canadians, were ”necessity shoppers”, meaning they only bought the necessary cosmetics and body care products.

Many Canadians favour high-quality products with higher retail values in times of economic growth and prosperity. In challenging economic times, they tend to spend less–purchasing the same type of product at a lower cost when possible.

Lip and Eye Makeup Sectors

The lip makeup sector covers the sales of lip liners, lipsticks, lip gloss, and other lip makeup products. The sector was worth approximately $580 million in 2025 and is projected to reach around $620 million by 2027. This reflects steady growth in the lip cosmetics category driven by ongoing demand for colour and finish variety.

The eye makeup sector’s revenue decreased during the pandemic but has recovered in subsequent years. In 2024, the sector had revenue of about $605 million, and it is projected to reach around $630 million by 2027. Mascaras are the most popular eye makeup product, while eyeliners have the lowest sales.

Luxury Beauty Brands in Canada

In 2020, during the pandemic restrictions, the revenues of luxury beauty brands fell by 17% in Canada to $2.2 billion. However, the luxury brands sector of the cosmetics industry has been quick to bounce back.

In 2022, the high‑end cosmetics market in Canada saw 25% growth compared to 2021 and the sales reached $3.4 billion. Makeup was the fastest‑growing category in the sector, with 38% growth. Sales of luxury fragrances grew by 24%, while luxury skincare product sales grew by 17% and the hair category by 27%.

More recent data show that luxury beauty sales continued to increase through 2023 and into 2024, supported by strong growth in makeup and skincare segments. According to industry sources, the Canadian prestige cosmetics market was estimated at about $600 million in 2025, with annual growth continuing.

Cosmetic Stores in Canada

With the COVID‑19‑related restrictions lifted, Canadians returned to brick‑and‑mortar stores for their beauty products. In‑store beauty product sales continued to recover through 2023 and into 2024, supported by stable foot traffic and consumer demand. 

In June 2024, Ontario had the most cosmetics, beauty supplies, and perfume stores in Canada with 1,749 stores. It was followed by Quebec with 1,381, British Columbia with 643, and Alberta with 624. At the other end of the scale were Yukon with 3 stores and the Northwest Territories with 2 stores. As of 2025, there are an estimated 6,285 beauty supply and related stores across Canada.

Cosmetics Industry’s eCommerce Market in Canada

Canadians might have returned to brick‑and‑mortar stores in 2022, but it has not meant the end of online beauty shopping. In 2024, about 35–40% of the industry’s revenue came from online sales, reflecting a continued shift toward ecommerce. Online share is expected to reach 40–45% in 2025 as more consumers shop for cosmetics and personal care products online.

Recent market forecasts show that the ecommerce cosmetics and personal care market in Canada had online revenue of approximately C$4.0 billion in 2024 and was trending toward further growth in 2025.

The body care, hair care and skin care segments remain important contributors to online sales, with growth expected to continue through 2025 and beyond as consumers increasingly adopt digital shopping habits.

Trends in the Cosmetics Industry in Canada

It is expected that the popularity of natural and organic products will continue to grow fast together with the increasing awareness of the benefits of natural ingredients. Canadians are also increasingly demanding products that have not been tested on animals and are cruelty-free. 

According to market forecasts for the natural cosmetics sector in Canada, the revenue of the natural cosmetics market was approximately C$95 million in 2025, reflecting continued consumer demand for plant‑based and sustainable beauty products. The market is projected to grow further, reaching around C$138 million by 2030. This growth is supported by rising interest in clean, organic and environmentally friendly cosmetics among Canadian consumers.

More consumers are also choosing products with innovative, eco‑friendly packaging. By 2025, surveys show that around 62–73% of Canadians say they are willing to pay more for products with sustainable packaging, up from 86% in earlier reports — though willingness varies by age and product type. This shift reflects a broader increase in environmental awareness among Canadian shoppers, with a strong preference for brands that demonstrate environmental commitment and use recyclable or biodegradable materials.

In recent years, there has also been a continued focus on cosmetics for men as part of their daily routine. Trends in 2024 and 2025 show increased purchase intent among male consumers, particularly for skincare, grooming, and gender‑neutral beauty products, which is expected to further boost the Canadian cosmetics market.

Global Cosmetics Industry

According to industry data, the global cosmetics market was valued at approximately US $335.9 billion in 2024 and is expected to grow to around US $354.7 billion in 2025. This continues the market’s recovery and expansion following pandemic disruptions. 

Industry forecasts project steady growth after 2025, with the market expected to reach roughly US $556.2 billion by 2032 at an annual growth rate of about 6.6% from 2025 to 2032. By 2030, the global cosmetics market is expected to be considerably higher than 2025 levels as demand for skincare, colour cosmetics and personal care products continues to expand.

The global cosmetics market is predicted to grow at a steady pace in the years ahead. Growth rates are expected to remain positive beyond 2025, supported by rising consumer demand, product innovation and expanding digital retail channels.

Global Beauty Industry

In 2024 and into 2025, the global market continued to expand strongly compared with the pandemic period, with overall revenues reaching an estimated US $401.6 billion in 2025, up from around US $379.9 billion in 2024. Skincare products remain the leading beauty category globally, accounting for approximately 34% of the total market in 2025.

Hair care and makeup follow with estimates of about 26% and 20% share, respectively, reflecting sustained demand across core segments. Personal care products as a broader grouping (including hygiene and grooming products) continue to hold the largest portion of the beauty and personal care industry overall.

China and the United States Are The Biggest Markets for Cosmetics

In 2025, China and the United States were the two largest markets in the global cosmetics industry. China accounts for about 20% of the global market, and the United States holds roughly 20% as well. Japan and South Korea are also among the biggest national markets, with Japan contributing around 10% and South Korea about 8% of the global cosmetics market revenue. 

Conclusion

The Canadian cosmetics industry continues to grow and is expected to see further growth in the years ahead. While Canadians still purchases most of their cosmetics in person, online sales are growing and accounted for around 40–45% of total cosmetics revenue in 2025.

Globally, the market is also expanding at a steady pace. China and the United States are the two largest cosmetics markets, each holding about 20% of the global market, with the top five countries, including Japan, South Korea, and Germany, representing roughly 58–60% of total global market share.