Name: Red Canoe
Products: Outdoor gear, apparel, and accessories
Manufactured In: Canada
Where to Buy: Online, or at two stores located in Ontario
Canadian Owned: Yes
Red Canoe was founded in the spirit of aviation. Dax Wilkinson, Red Canoe’s founder, was already creating and developing products for other companies. He remained fascinated with aviation, and a flight on a bush plane sparked his creative imagination. As a result, he started Red Canoe: a product line inspired by Canadian aircraft and the ruggedness of the country from the air.
Today, Red Canoe stocks a great deal of branded and collaboration merchandise, most with a focus on national pride. Various collections are emphasizing different colours, forms, and products. Some include bags, patches, hats, jackets, and t-shirts. Most of their gear is made in Canada, as you might expect for a company with such a strong focus on heritage.
Collaborative efforts include cross-branding with Land Rover and other Canadian companies. Their design style focuses on rugged, durable pieces that look great and feel like they could withstand the Canadian wilds.