Name: SELFISH Swimwear

Products: Women’s swimwear (one-pieces & bikinis)

Manufactured In: Montreal, Quebec

Where to buy: Online and various retailers in QC & ON

Website: www.selfishswimwear.com

Canadian Owned: Yes

SELFISH is a Canadian swimwear line with a focus on ethical and eco-friendly manufacturing as well as body positivity. The company uses recycled fabrics and all of the products are made in-house at a Montreal workshop.

The brand’s founder is Naomie Caron who always felt there was a better way to do fashion. With her brand, she decided to do things differently with sustainability as one of the main concerns of the brand. The idea is that the swimwear needs to last at least for five years. The stitching is guaranteed for a year and the company even offers a repair service extending beyond the first-year warranty.